Logo for a non-profit org that supplies special ops troops with specialized high tech gear

Comments

• February 12, 2015 12:21 AM
   catengelbrecht
    Project Holder
  Hi everyone! Notes for everyone... I'm seeing a trend with "action movie" fonts and I'm not loving it. I would love to see less focus on the name. I would also like to see little to no gradients. The site is already leaning towards a Material Design feel with flat colors and imagery. I think there are some good ideas here and looking forward to seeing some more. Word Cloud to think about... (Just suggestions): -Circular/Round *IMPORTANT* -Clock/Time/Watch/Hands -Digital/Counter -Flat/Simple -Gears/Mechanical -Hero/Patriot -Help/Support/Give -Soldier/Warrior -"Give Time" We will likely extend time to allow time for updates, but this is not guaranteed so keep submitting those ideas.
  
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• February 12, 2015 12:21 AM
   catengelbrecht
    Project Holder
  Hi everyone! Notes for everyone... I'm seeing a trend with "action movie" fonts and I'm not loving it. I would love to see less focus on the name. I would also like to see little to no gradients. The site is already leaning towards a Material Design feel with flat colors and imagery. I think there are some good ideas here and looking forward to seeing some more. Word Cloud to think about... (Just suggestions): -Circular/Round *IMPORTANT* -Clock/Time/Watch/Hands -Digital/Counter -Flat/Simple -Gears/Mechanical -Hero/Patriot -Help/Support/Give -Soldier/Warrior -"Give Time" We will likely extend time to allow time for updates, but this is not guaranteed so keep submitting those ideas.
  
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• February 08, 2015 3:37 AM
   Mayas
   
  Dear Project holder, if you have any personal feedback, please provide it through the private messages (top right of the page). Thanks!
  
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• February 08, 2015 12:07 AM
   catengelbrecht
    Project Holder
  A couple of the designs are getting closer to what we are looking for. #30 and #25 have the general shape we want. #30 - you can remove the words to the left of the logo, we want the words to be part of the logo itself. We like the way the lines make the T and H, but it feels a little too heavy with all the lines on the lower half of the circle. Definitely getting closer, though! #25 - you can delete the tag line from the bottom of the circle and delete the bars from the inside of the circle. Once those have been removed, see what you can to do try and give it an iconic feel. Please take a look at these links: http://pull1.thelogosmith.netdna-cdn.com/wp-content/uploads/2012/02/suitcase.jpeg http://logopond.com/gallery/detail/198079 to get a better sense of the classic, clean direction we'd like to move toward. We don't want the logo to just look old-fashioned, but we like the clean lines and the overall feel of these images. Please see if you can use them as inspiration in new submissions. Thank you!!
  
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• February 06, 2015 10:51 PM
   catengelbrecht
    Project Holder
  Thanks to everyone for participating. We'd like to add some additional ideas to try and better describe what it is we are looking for. - Colors: Three colors in the logo: Silver and Black as primary colors with a single accent color like Gold, Red, or Blue - The logo should be serious, sophisticated, bold, permanent. - Strong circular shapes seem to be best, but the whole design doesn't have to be inside the circle, it can be reinterpreted - The organization is helping to support soldiers, so American patriotic design elements are good, but keep them minimal if you use them. That's it for now. Thank you all again. We look forward to watching the designs continue to develop.
  
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