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Design Consultation

Marketing Collateral for, The Drip Room a Modern I.V. Vitamin Bar

postcard/menu sheet/fact sheet/business cards/

Contest Holder rosscobb

Last Logged in : 1324days18hrs ago

Concepts Submitted

102

Guaranteed Prize
750
Winner(s)

1

Marketing collateral unvield All design entries can be viewed by other designers. Featured

Project: Marketing Collateral for, The Drip Room a Modern I.V. Vitamin Bar
Industry: Medical
Contest Launched: Jul 7, 2013
Selected: 1 winning design from 102 concepts
Winning Design by: gugunte
Close Date: Aug 5, 2013


Marketing Collateral for, The Drip Room a Modern I.V. Vitamin Bar - Medical


Awarded as a winner

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#102

postcard/menu sheet/fact sheet/business cards/ Marketing collateral  Draft # 102 by Xpert

#101

postcard/menu sheet/fact sheet/business cards/ Marketing collateral  Draft # 101 by Xpert

Creative Brief


Marketing Collateral for, The Drip Room a Modern I.V. Vitamin Bar

postcard/menu sheet/fact sheet/business cards/

The Drip Room will provide I.V. Vitamin Therapy or "I.V. Vitamin Cocktails" for numerous conditions including hangovers, energy, weight loss, detox, anti-aging and more. It will have a retro lounge vibe that offers health and wellness in a hip and social environment. We want people to think of it as a "daytime bar" with cocktails that are good for them. we'd like the brand to represent the latest in wellness and energy in a non-traditional medical environment that is fast and easy. These are considered medical treatments for the walking well in an upscale lounge setting that encourages people to come with friends. These treatments are popular with celebrities and we would like it to have the allure of the "rich and famous" I.V Vitamin Therapy is a medical procedure administered by a medical professional where the vitamin treatment is put into the veins directly by an I.V. This provides the best treatments.

We have a logo (attached) and have attached some ideas or "inspiration". The feeling of these pieces is NOT to be medical but more "hip and fun". The logo has an abstract martini glass. We have pictured the logo martini glass with the different types of treatments in the design rather than the "drip room".

For the Menu.. the menu we will have several concepts. We envision The concept of the logo would have each item we are offering in the logo and take out "the drip room". We would also like to have the different options using different colors with the same basic logo design, to signify a different item on the menu. For example, energy could be yellow and white trim, weight loss could be yellow and white trim, detox could be orange and white, immunity could be different, anti-aging, recovery, party drip, oxygen, b-12. THe main categories are "I.V. Bar, Oxygen Bar, Shot Bar. and then the options will be subsets of each bar. For each bar we need space for up to twelve items.

The post card will be used as a general marketing piece and can have our logo with contact and address info as well as a general overview of what "The Drip Room" provides

The fact sheet is a sheet that we will have as a hand out and needs to have a "summary section" where we are able to tell the consumer what we do and what it is about. We also need to be able to bullet out our services and provide contact information.

Business cards would have our logo. Contact info on the front and a statement on the back of the card. We are not sure of the statement yet but for design purposes you can use "A Vitamin Bar"

Medical

Fitness enthusiasts, people attracted to health and wellness, party crowd (for hangover prevention and treatments), athletes, walking well, trendy consumers (hip), wealthy housewives, business executives.

See above in details.

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Discussion


Comments

  • July 10, 2013 1:34 PM
    avatar rosscobb
    Project Holder
    Please do not use the logo that has "perforated dots"

    0 0
  • July 8, 2013 3:04 PM
    avatar rosscobb
    Project Holder
    stock photos can be used if designer feels they add to the aesthetic, though photography is not required.

    Thanks,
    The Drip Room

    0 0
  • July 8, 2013 8:21 AM
    avatar SiteAdmin
    Staff Member
    Designers,

    Please only use images provided by the project holder. If in case source of images has not been provided, you are requested to use images from “www.thinkstockphotos.com”.

    Images used from any other website or source will not be accepted. In case you are using images from “www.thinkstockphotos.com”, please make sure to keep a record of image ID numbers as contest winners will be required to provide those ID's.
    Furthermore, designers are requested only to use system fonts on all web design projects, files with non-system fonts will not be accepted.
    DESIGNERS ARE STRICTLY ADVISED TO ABIDE TO THESE RULES. STRICT ACTION WOULD BE TAKEN IN CASE OF ANY VIOLATION.
    Thanks!

    MB/LDG/LS Team

    0 0