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Nationwide launch of a new dessert brand

frukt snö

Contest Holder Scolwell ?

Last Logged in : 2280days7hrs ago

Concepts Submitted

94

Guaranteed Prize
200
Winner(s)

1

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Project: Nationwide launch of a new desser ...
Industry: Food Logo
Contest Launched: Sep 12, 2010
Selected: 1 winning design from 94 concepts
Winning Design by: adamuk
Close Date: Sep 22, 2010


Nationwide launch of a new dessert brand - Food


Awarded as a winner
Project Report    

Sort by:


#83

#73

#76

#39

#94

#93

#90

#79

#58

#57

#32

#28

#21

#14

#12

#10


Creative Brief


Nationwide launch of a new dessert brand

frukt snö

Make it a Sno Day!

Yes

"frukt snö" is Swedish for "Fruit Snow". The dessert is made from frozen fruit and water and tastes like 'snow'.

Food

Logo Type
Logo Type

Symbolic
Symbolic


Unique/Creative
Fun
Playful/Cartoonish
Youthful

I would like to leave you with the freedom to explore colour combinations, keeping mindful that the 2 main attributes of the product are that it is made from fruit, and that it actually tastes like snow.

3

frukt snö has a very unique texture. When it is served, it comes out of the machine in 'flowing thin frozen ribbons'. Photos of the product can be seen at the following site.
http://gallery.me.com/scolwell#100017

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Discussion


Comments

  • September 20, 2010 5:16 PM
    Scolwell Scolwell
      Project Holder
    We would like to thank everyone that submitted designs! We took the top 5 choices and put them before focus groups. Although they all received positive feedback, there was a clear favourite. The design that we have chosen to represent our brand is #83 by adamuk. Thanks again to everyone who participated.

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  • September 17, 2010 11:40 AM
    Scolwell Scolwell
      Project Holder
    #63 - Keatky Can you remove the greyshaded background, extend the tagline to the bottom of the watermelon, and change the dominant colour of "frukt" to Pantone 224 C. Thanks.

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  • September 16, 2010 10:29 AM
    Scolwell Scolwell
      Project Holder
    #52 - adamuk Please do a rendering with colors that are representative of real fruits in the snowman for comparison. #54 - adamuk Can you have a light snowfall above the entire logo with light coloring matching the font colors. Thanks

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  • September 16, 2010 7:07 AM
    Scolwell Scolwell
      Project Holder
    38 - adamuk Please place the snowman between the words 'frukt' and 'sno', level on the baseline. Thanks.

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  • September 16, 2010 6:57 AM
    Scolwell Scolwell
      Project Holder
    #45 - FigTreeDesign Please use Bold for the name. Thanks

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  • September 16, 2010 6:53 AM
    Scolwell Scolwell
      Project Holder
    #35 adamuk - Can you please do rendering #35 in the same colours you used in rendering #38. Both #35 and #38 are testing well. Since you are the artist for both, we would like to have them in the same colour to see what happens in the focus groups.

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  • September 15, 2010 5:35 PM
    Scolwell Scolwell
      Project Holder
    #13 - Your original concept (13) works best with the thicker lines... Please use the colour combination of #40 on the design of #13. Also, please have the name(frukt...) in the same colour as the middle stripe. Thanks.

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  • September 15, 2010 10:56 AM
    Scolwell Scolwell
      Project Holder
    As we are down to the last 4 days, I will summarize what we especially like, and what is not working for us. There are a few different designs that we could see using, but none of them are quite there yet. #38 Very cute, but perhaps better suited to an ice cream company. Our texture is very different. #35 Love the tongue catching snowflakes. Please try it with the mouth a bit more round, some separation between the 2 words, a capital 'S', and perhaps one with the word "frukt" in a shade of orange, and sno staying in blue. #32 We like the font chosen, and the color, but find having the fruit being part of the word 'sno' a confusing message. Perhaps try to incorporate the fruit in the word 'frukt'. #30 This is our favourite of your designs. Please try one with the 'S' removed from the top. Also, please use the 'no' from #19 on design #30 #13 We like how the colors in this one are vibrant, just don't like the actual colors. Can you try with lime, purple, orange, and choose tones that are really punchy. Also, please try one where the lines are thinner. There are others where it is obvious the designers spent a lot time on the creative, but regretfully they just don't work for the image we need to project with this product. I hope that this feedback is helpful to all... Thanks.

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  • September 13, 2010 5:22 PM
    Scolwell Scolwell
      Project Holder
    #13 FigTreeDesign Design has real potential. Can you change the 3 colours to colours of fruit. Thanks

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  • September 12, 2010 11:45 PM
    robin56 robin56
     
    Ha! Hooboy, I'll get right on it!

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  • September 12, 2010 10:42 PM
    blueblu blueblu
     
    uh oh....:) thanks for your comments and suggestions

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  • September 12, 2010 9:41 PM
    Scolwell Scolwell
      Project Holder
    Draft #4 by MAdrian Thank you for your new rendering. Can you please change the colour of the product rendering. You can choose any colour that would be representative of a popular fruit. Thanks.

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  • September 12, 2010 9:36 PM
    Scolwell Scolwell
      Project Holder
    Drafts #5, 6, 7, 8 by robin56 Thank you robin. Of your renderings, our favourite is #7. We like the font and snowflakes for the word "snö", but would like to see something different for the first word "frukt". Also, the word "frukt" should not have the letter 'c' in it. Thanks.

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  • September 12, 2010 9:28 PM
    Scolwell Scolwell
      Project Holder
    Draft #2 ,3 by blueblu Thank you for your initial drafts. Many on our team were impressed with your drawings. Although we like your graphic representation of the product itself, we have had 2 people mention that it somewhat looks like a cow dropping, definitely a negative for a food product. :) We like the colours and also the fonts chosen. The S on top of the product is also a nice touch. Is it possible to somewhat change the look of the product itself, perhaps giving it more of a thin ribbon look. Also, please put the 2 dots above the "o" in the 'sno' in the tagline. We look forward to seeing the update. Thanks.

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  • September 12, 2010 10:45 AM
    Scolwell Scolwell
      Project Holder
    Draft #1 by MAdrian. Thank you for your initial concept. We need to have the product name "frukt snö" as the primary component of the logo. There should not be an actual photo of the product in the logo. I provided the photos just to allow you to see what it looks like, in case someone wanted to use the ribbon like texture of the product in the logo design, but this is not required, just an option. Thank you again, and we look forward to seeing future submissions..

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