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R & A K Supply Inc

R. & A. K. Supply, Inc.

Contest Holder raksupply ?

Last Logged in : 4621days19hrs ago

Concepts Submitted

101

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: R & A K Supply Inc
Contest Launched: Jul 12, 2011
Selected: 1 winning design from 101 concepts
Winning Design by: noliebox
Close Date: Jul 22, 2011


R & A K Supply Inc - General Merchandise


Awarded as a winner
Project Report    

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#99

#98

#92

#90

#89

#88

#87

#86

#85

#84

#83

#82

#81

#80

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#78

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#71

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#65

#64

#62

#61

#56

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#51

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#47


Creative Brief


R & A K Supply Inc

R. & A. K. Supply, Inc.

Janitorial, Food Service & Medical Supplies

Yes

R & A K Supply is a family owned wholesale paper, janitorial, food service and medical supply company. We supply over 100,000 different types of products for the above industries. With this in mind we want a logo that appeals to industries over the board. We want to convey that we are a fast delivery service (24hr or immediate if need be).

General Merchandise

Abstract Mark
Abstract Mark

Initials
Initials


Cutting-Edge
Unique/Creative
Corporate
Fun

Shades of green, open to other colors though

not sure

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Discussion


Comments

  • July 20, 2011 2:04 AM
    raksupply raksupply
      Project Holder
    Hi all, Logos #23 to #28 are great, this is what we are looking for. Please keep this up. Thanks

    Like Icon 0   DislikeIcon 0
  • July 18, 2011 9:41 AM
    raksupply raksupply
      Project Holder
    Good effort across the board but we feel that nobody has created that logo with the wow factor that we are looking for yet. This is probably our fault as our creative brief is not great either. We don't like any logo's without an icon/image incorporated into the logo. i.e. #1 & #6. We like #2, however we feel that the bags our some what out of context as it looks more like a logo for a personal shopper than a logo for a wholesaler, try this without the bags and maybe even with the figure holding something else. We also like the colors used here too. #12 is a good effort but we don't like the image representing food services as it looks like a skull and cross bones and the font makes it read like "pink supply" #11 is too similar to one of our competitor's logo, Isupply. Take a look at the winning logo for "Next Day Cups" (under office supplies), very clean and simple and not too much going on. This is the kind of logo we are looking for. Even though we supply janitorial, food service and medical supplies, we sell toilet paper and paper towels to all our customers. With this in mind we floated an idea around the office which got mixed reviews so we would like for someone to try and work with this idea. "A roll of toilet paper shaped like a truck with fumes coming out of the back of the truck, represented by the paper unravelling. This fume effect should underline the company name on the right hand side and the words "janitorial, food service and medical supplies" written underneath the fumes. I hope this helps, feel free to comment back to clarify anything before you start working on your design. Thanks

    Like Icon 0   DislikeIcon 0
  • July 16, 2011 3:59 PM
    raksupply raksupply
      Project Holder
    We also like the idea behind #5 but it doesn't seem to, for the lack of a better word, "blend" very well. I feel this image should be an image that jumps out at you and identify us even without the company name attached. We are very open to more ideas so feel free to just submit numberous random styles. Thanks again.

    Like Icon 0   DislikeIcon 0
  • July 16, 2011 2:46 PM
    raksupply raksupply
      Project Holder
    We like the icon idea in #4 but it would be great if we could see some different fonts with that as well. #2 and #3 is a solid start but the bags in the icon's hands may be a little misrepresenting of our services. I should have communicated this in our business history but the majority of our orders are usually a weeks worth of supplies, i.e. bulk merchandise distributed in cases and/or bundles. Thanks y'all

    Like Icon 0   DislikeIcon 0