Saltwater/Ocean/Marine Life Themed apparel company. The name in and of itself (Salty Snapper) is brand-able and therefore the logo needs to be a little "edgy". We want people to want to wear the "Salty Snapper" logo on their shirts, or put the logo decals on their cars, etc.
Cutting-Edge Unique/Creative Fun
Blues (brights like royal or aqua, etc.) , and greens (bright like lime green)... Needs to look okay as a single-color design as well. (i.e., an all-white cut vinyl decal for the back of a car or truck window).
Our company is located in South Florida - but markets to any coastal community and all ocean lovers. A popular company (competitor) is Salt Life (www.saltlife.com). People place "Salt Life" stickers on their cars even if they don't own any of their clothing.... We want the "Salty Snapper" logo to have that same appeal.