THE new CAR WASH
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TheNewCarWash
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Live Project
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Project Finalized
The New Car Wash
THE new CAR WASH
Yes
We are startig a new branding campaign for car wash locations. The name of the locations will be "The New Car Wash". The initial concept is to have 'THE, CAR and WASH" all in Bold upper-case letters. The word 'new' in lower case letters and a smaller font size.
Automotive
Logo Type
Web 2.0
Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Serious
Royal Blue, Black, Gray
not sure
Our inital idea is THE new CAR WASH in three lines. THE, CAR and WASH very large and bold fonts in Royal Blue. 'new' in a much smaller font size and in black, squeezed betwenn the first and third line. A bold line under 'CAR WASH' so that we can later add each location name under the logo. In the empty space immediately to the right of 'THE' and above 'WASH' we would like an image of a very clean, shiney car such as a silver Mercedes S63 AMG. The car profile would be diaginal towards the right ( tail lights to the left, head lights to the right. The entire logo with the words and image would form a 'block'
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