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Dr David Smart - Urologist
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Contest Holder
dosmart
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Last Logged in : 4557days22hrs ago |
Concepts Submitted
55 |
Guaranteed Prize
200
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Winner(s) | A Logo, Monogram, or Icon |
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Live Project
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Project Finalized
Urology Practice Package
Dr David Smart - Urologist
No
A Urology practice with a single Urologist. It is an upmarket practice catering to a largely conservative and older clientele. The practice itself is innovative and technologically sophisticated. We use a lot more electronic communication and have more personal follow-up contact with patients than is usual for practices in our area. The design will include new stationery, logo, business cards and an email signature. There are certain registration and contact details which must also be included in the stationery as requirements. Copies of existing stationery can be scanned and sent for your perusal.
Medical
Clean/Simple
Sophisticated
Traditional
Burgundy as the main print colour. The main stationary paper is a textured, slightly marbled light sand colour (I can scan copies of the current stationary and business cards into a Dropbox if you like). The design also has to work in black on white so letters can be printed directly from MS Word using the design as template, and the business cards will be burgundy on white on a gloss finished white card. There is not currently a practice web site (!) so I will need to email copies of the current stationery to you.
not sure
Lots of Urology designs incorporate a stylized logo of kidneys and bladders, or bladders, drops of liquid etc. I don't want symbols like those. The practice is upmarket, conservative and the patients are generally men and women in their 60's to 80's so the design must be traditional in some respects. The use of textured, colored stationery is deliberate, the paper is expensive and fits the practice profile. It makes the letters sent to referring GPs instantly identifiable in a patient file with dozens of black on white letters. To give you a sense of the style - the consulting room has a desk with a burgundy leather inlay surface, but with a Macbook Air on top (Traditional with sophisticated is the mix I am looking for)
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