Postcard design - Design and Prep for Color Printing. (has to be min. 300 dpi)
Postcard size will be 5 X 7 inch.
front full color - backside: grayscale
FRONT OF THE CARD:
i need a postcard for direct mail marketing to potential advertisers for my online visitor guide: http://www.naples-visitor-guide.com/
The target business are: Bars, Clubs, Restaurants, Tour Operators, Shop/Store owners, Hotels and such.
The theme for the postcard: does not need to reflect the city; Naples, Florida, it does have to reflect however; Clubbing - Dining - Travel/Vacation - Shopping in general without to be City Specific as the front of the postcard will be used to other cities as well.
I am not looking for a cartoonish image, i like to have some kind of montage of image(s) reflecting good times when you visit a city for vacationing.
I like to have somewhere in the front of the postcard incorporate the following text:
Naples Visitor Guide.
The text needs to be editable (and some flexibility for a longer wording) as i will use it for other cities as well (like Miami Visitor Guide - Orlando Visitor Guide, etc…)
Here is the deal; if the front of the postcard is not stunning enough to turn it around and read the back of it, i will fail to monetize as it will got to the trash. So whatever you design, it has to be interesting enough to catch the eye and have some-kind of WOW effect.
BACKSIDE OF THE POST CARD
That should be a fairly simple one; i have the text/verbiage that goes in the back of the card, i will upload the file.
Obviously need to space it to fit, i need room for the address/label and postage on the right side.
By US Postal regulation: on the addressing side (right side) 3/4 in from the bottom has to stay clear from any writing.
i will attach a sample to look at.
You can do the layout at your discretion, be careful to use an easy to read font, but you can be creative with it.
At the back side somewhere non intrusive (vertical or horizontal ) please, like to see the following line of text:
"visiato.com local guides network"