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Design Consultation


Full Color Postcard

Contest Holder visiatolocal1

Last Logged in : 2876days16hrs ago

Concepts Submitted


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Project: Visiato-PostcardDesign
Industry: Travel
Contest Launched: Jun 28, 2011
Selected: 1 winning design from 23 concepts
Winning Design by: smartinfo
Close Date: Jul 5, 2011

Visiato-PostcardDesign - Travel

Awarded as a winner

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Creative Brief


Full Color Postcard

Naples Post Card

Project description

Postcard design - Design and Prep for Color Printing. (has to be min. 300 dpi)

Postcard size will be 5 X 7 inch.
front full color - backside: grayscale


i need a postcard for direct mail marketing to potential advertisers for my online visitor guide: http://www.naples-visitor-guide.com/

The target business are: Bars, Clubs, Restaurants, Tour Operators, Shop/Store owners, Hotels and such.

The theme for the postcard: does not need to reflect the city; Naples, Florida, it does have to reflect however; Clubbing - Dining - Travel/Vacation - Shopping in general without to be City Specific as the front of the postcard will be used to other cities as well.

I am not looking for a cartoonish image, i like to have some kind of montage of image(s) reflecting good times when you visit a city for vacationing.

I like to have somewhere in the front of the postcard incorporate the following text:
Naples Visitor Guide.

The text needs to be editable (and some flexibility for a longer wording) as i will use it for other cities as well (like Miami Visitor Guide - Orlando Visitor Guide, etc…)

Here is the deal; if the front of the postcard is not stunning enough to turn it around and read the back of it, i will fail to monetize as it will got to the trash. So whatever you design, it has to be interesting enough to catch the eye and have some-kind of WOW effect.


That should be a fairly simple one; i have the text/verbiage that goes in the back of the card, i will upload the file.
Obviously need to space it to fit, i need room for the address/label and postage on the right side.
By US Postal regulation: on the addressing side (right side) 3/4 in from the bottom has to stay clear from any writing.
i will attach a sample to look at.

You can do the layout at your discretion, be careful to use an easy to read font, but you can be creative with it.

At the back side somewhere non intrusive (vertical or horizontal ) please, like to see the following line of text:
"visiato.com local guides network"


The Back Side of the Card Verbiage:

Naples Visitor Guide:
Online Travel & Entertainment Planner
Converts Potential Customers Into REAL Ones!

Want more customers at your Naples, Fla., business? Boost your online exposure with the Naples Visitor Guide. Showcasing where to eat, sleep, shop, visit, play and party, our guide is the go-to, revolutionary resource for:

• Nightlife, Bars & Clubs
• Arts & Entertainment
• Restaurants & Coffee Shops
• Area Tours
• Sightseeing Adventures

• Hotel & Travel Bookings
• Vacation Packages
• Concerts, Music & Shows
• Upscale Shopping
• Family-Friendly Activities

Choose us! Ad prices are a fraction of the cost of traditional advertising options. And with savvy search-engine visibility, backed by innovative web-marketing strategies, we get your business noticed! You save — not just make — money, whether choosing a simple text link, text/image-combo ad, banner placement or something else. And we’ve got it all!

Visit www.naples-visitor-guide.com
Or, contact us directly for more information now.

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  • July 2, 2011 6:13 AM
    avatar visiatolocal1
    Project Holder
    Please See private message i sent you.
    By the way, two thumbs up, looks really good.

    0 0
  • July 2, 2011 3:10 AM
    avatar visiatolocal1
    Project Holder
    We are getting in there. However:
    Front side:
    1; 3rd section from the left: the 2 people facing the beach/sky - that would be nicer with a deeper blue for the sky and the water - its kind of washed out. (i did mentioned that earlier)

    2; At the bottom, right section "Naples Visitor Guide" don't like the font and the color either, i agree with the wording, and the positioning, just the font and the color.
    Maybe try Bauhaus 93 for the font, and something else for the font base color then red (or reddish, cant really tell).

    Back side;
    1; i do like the layout, however on the top, the logo: "Visiato.com Local Guides" we made that point in the front side of the card, so we do not need to repeat it, it could be just put the domain: Naples-Visitor-Guide.com instead.

    2; in the bullets: Restaurants - coffee shops and area tours somehow merged itself into one, in 2 lines. If need more space in width you can use just a regular bullets like dots instead of the fancy one there now.

    otherwise all in all, not bad. the layout is there,
    i am not sure if i like all the pics in the front but the concept is definitely there, so lets work with that.
    thank you

    0 0
  • July 2, 2011 12:59 AM
    MariaW MariaW
    Hi Visiato. I've been thinking about your postcard but haven't had the time to submit any draft yet. I see you like the postcards with photographic images... So- now wondering if you like the idea of an illustrated design at all...?

    0 0
  • July 1, 2011 1:29 PM
    avatar visiatolocal1
    Project Holder
    #3 - Sumit128
    in the front of the card in the center - can you use a different font for "Naples Visitor Guide"?
    Aslo in the back side; the bullets/lists can be arranged to 2 columns?

    Any comment on the Stock Photos i should know?

    Thank you

    0 0
  • July 1, 2011 9:22 AM
    avatar visiatolocal1
    Project Holder
    smartinfo - #2
    see the uploaded logo if you need it.
    Also the far left - blue/concert pic area - it looks too fuzzy.
    Also the 3rd section from the left: the 2 people facing the beach/sky - that would be nicer with a deeper blue.
    also the top portion with pics and the bottom with the logo/blue section: can be top top picture section longer and the bottom section a little shorter (proportion wise)
    i am not picking on you, i like this one the most so its just needs some adjustment.
    thank you

    0 0
  • July 1, 2011 9:16 AM
    avatar visiatolocal1
    Project Holder
    the back side of the card - see #3 with the full text. i need to have that on it. otherwise its not bad at all.

    0 0
  • July 1, 2011 8:48 AM
    avatar visiatolocal1
    Project Holder
    #1 and #2
    It seems nice both, but i can't see any of the details as is the image too small - is any way possible to make the preview somewhat larger?


    0 0
  • June 29, 2011 10:11 AM
    avatar visiatolocal1
    Project Holder
    I don't. i am partial to blue (as sky or water) but the website has a color scheme that can be followed.
    thank you

    0 0
  • June 29, 2011 12:37 AM
    UmairAslam UmairAslam
    Do you have any logos or identity to attach on Post card?
    Which background color,text color and font you want to use in postcard?

    Umair Aslam

    0 0