20 Ways Designers Have Reimagined Famous Brands Logo Identities
Vector Source: Freepik & WorldVectorLogo
The “famous logo designs” fan group has been around for years since we have had some iconic brand identities entering the branding picture
These famous brand logo identities include FedEx logo designed by Walter Landor, IBM logo created by Paul Rand, or I love NY logo made by Milton Glaser. We have labeled these and many more logo designs as the most popular among the millions of visual identities out there. They’re so well known that other designers, not of that great a league, redesign them with a spin of creativity from their part.
Let us explore how designers from around the world have infused their artistic flair in famous logo designs.
1) What If Products Influenced Famous Logo Designs?
In this project, Italy-based industrial designer, Marco Schembri recreated famous logos by taking inspiration from the purpose or effect of their product. In the following examples from his portfolio, you can see where this designer is coming from.
Image Credit: Marco Schembri
Image Credit: Marco Schembri
Image Credit: Marco Schembri
2) Famous Logos Get The Bauhaus Treatment
A well-known graphic design website collaborated with its designers to recreate famous brand identities with the aesthetics of Bauhaus design movement. The approach emphasized the importance of a relationship between art, technology, and society.
Image Credit: pecas™/99 Designs
Image Credit: Jaseng99 / 99 Designs
3) Animation Movie Inspired Famous Logo Renditions
You know when everyone had a minion craze after watching the animated film, Despicable Me? Yup, that’s right. ZillionDesigns too had some fun by incorporating the minions in famous logo designs.
Image credit: Blog ZillionDesigns
Image credit: Blog ZillionDesigns
4) Famous Logo Makeover Reflecting An Illustrative Story
With the minimalism trend, designers exclude many elements and meanings from the logo design and expect others to imagine what the brand’s philosophy and vision are. Well, here is one Canadian artist, David Huynh, who has totally transformed these famous brand logos with his interpretation and imagination.
Image credit: David Huynh
Image credit: David Huynh
Image credit: David Huynh
5) Reprogramming Eyes For Future Redesigns Of Famous Logos
In his attempt to re-imagine how some famous brands can look, different designers on Dribbble have presented their take on how popular visual identities should look like in the future. Following are a few examples.
Image credit: Sam Bunny / Dribbble
Image credit: Jahng hyoung joon / Dribbble
Image credit: Damian Kidd / Dribbble
6) Creativity Going Wild In Famous Logo Designs
How far are you willing to exercise your creativity? Well, here is one designer who made the most of his quarantine and rendered famous logos in unimaginable ways. In an interview, De2s, the French graphic designer, said that he has offered “disruptive alternatives” for famous brand identities. Here are the elaborate doodles he did in his pass-time, off from work.
Image credit: De2s
Image credit: De2s
Image credit: De2s
7) Famous Logos Dressed With Just Typography
Is it possible to make a brand attractive using just typography? Well, you surely can make wordmarks by playing with customized fonts, layout, and colors. Lettering artist Rafael Serra uses type designs and letterforms to create logos. Below are a few examples from his portfolio.
Image credit: Rafael Serra
Image credit: Rafael Serra
Image credit: Rafael Serra
8) Dreaded Font For Famous Logo Design
Have you heard designers say they dread fonts like Comic Sans? This famous logos redesign is going to make them cringe. Russian graphic designer, Oleg Tarasov recreated some well-known logos using one of the notorious fonts in the world of design. It is a fun attempt to tease the haters of this typeface. He calls the project, “Not strong mark”. What do you think the font does to these logos?
Image credit: Oleg Tarasov
Image credit: Oleg Tarasov
Image credit: Oleg Tarasov
9) Writing Famous Logos By Hand
With the advent of technology, people have almost forgotten how anything looks written and not typed. The rustic and vintage appearances have to be re-introduced after some time to remind people of the joy of looking at something hand-lettered. Following are some images from the portfolio of graphic designer Sara Marshall who recreated famous logo designs with markers, paint brushes, and pilot pens.
Image credit: Sara Marshall
Image credit: Sara Marshall
Image credit: Sara Marshall
10) Extreme Minimalism Style Of Famous Logo Identities
It’s important to note that “minimalism” is simply a trend not a requirement so all logos in the world don’t need to follow this style for their brand’s visual identities. Here is an interesting project in which they have made logos a little too simple.
Image credit: Brand Crowd
Image credit: Brand Crowd
Image credit: Brand Crowd
11) The Panda-fication Of Famous Brands Logos
Just like the minions became a world sensation, Panda has always been a much loved animal and used in pet store logos as well as in famous logos like that of WWF. Singapore-based designer, William Chua, alias xiaobaosg redesigned logos of celebrated brands with panda illustrations.
Image credit: xiaobaosg
Image credit: xiaobaosg
Image credit: xiaobaosg
12) Drawing Famous Companies Logos From A Time In History
Remember the 1980s retro style? The neon colors and the entire aesthetics of the time, such as lines and shapes. A Reddit user, FuturePunk gave a retro spin to some famous logo designs. The texture of these logo images are also grainy giving it an appeal of the time.
Image credit: FuturePunk
Image credit: FuturePunk
Image credit: Future Punk
13) Quarantine Of Famous Logos Amid Coronavirus
The world has surely changed after the looming Covid-19 virus and until everyone is vaccinated this threat is going to haunt us. Governments and health organizations across announced everyone to stay home mostly, wear masks, and avoid large gatherings. Graphic designer Jure Tovrljan, had some fun doing the same to famous logos.
Image credit: Jure Tovrljan
Image credit: Jure Tovrljan
Image credit: Jure Tovrljan
14) Pixelating Famous Vector Logos “On Purpose”
When something gets pixelated in graphic design, designers get annoyed. In fact, when you create logos the aim is to not have any raster qualities in the design. Well, what if someone deliberately gives a pixelated. Take a look at how Shalabh Singh gave these logos a pixel art touch.
Image Credit: Shalabh Singh
Image Credit: Shalabh Singh
Image Credit: Shalabh Singh
15) Honest Interpretations Of Famous Brands Logos
Honesty is the best policy they say but not always and definitely not in a blunt way. Well, if brands can’t be totally honest then here is one Swedish designer named Viktor Hertz who dared to use slogans and names for popular brand logos to stir some controversy. Do you agree with his interpretations of these companies?
Image credit: Viktor Hertz
Image credit: Viktor Hertz
Image credit: Viktor Hertz
16) Adding Some Mathematics To Famous Logos
Lately grids for logos and the Fibonacci Sequence have gained momentum in graphic design and branding. Some designers are always looking for mathematical equations and geometry to figure out how to make a professional logo that has no anomalies. Romania-based illustrator Florian Popescu tasked himself to work out the grids for some well-known logos in the industry.
Image credit: Florian Popescu
Image credit: Florian Popescu
Image credit: Florian Popescu
17) Mixing Up Famous Brand Names And Famous Icons
The thing with famous logos is that they have become household names, slogans, and icons so if anything changes in them then people, mostly the fans and designers will know something is fishy. Logo Mashups is a project that was originally posted on Tumblr that mixed up icons and names.
Image credit: Logo Mashups
Image credit: Logo Mashups
Image credit: Logo Mashups
18) Giving An Arabian Touch To Famous Logos
Why is it that most logos in the world are in English? Why aren’t some famous logos in any other language like Arabic, for example. Creative designer from Kuwait, Rami Hoballah re-imagined famous brand logos in arabic typography, he calls “logos in Arabic translation”.
Image credit: Rami Hoballah
Image credit: Rami Hoballah
Image credit: Rami Hoballah
19) Cutting Back On Ink In Famous Logo Designs
Spending money on ink was always a challenge businesses had to face if they wanted to print anything because colored ink has never been cheap. In an attempt to reduce the amount of ink in designs, graphic designer Sylvain Boyer started a campaign called, “Eco Branding”. For this project he tried to reduce the usage of ink in famous logos.
Image credit: Sylvain Boyer
Image credit: Sylvain Boyer
Image credit: Sylvain Boyer
20) Adding Futuristic Vibe To Famous Logos
Many designers are recreating and re-imagining famous logo designs taking all types of different inspirations. Following are a few logos from designers Sergio Joseph, Myles Stockdale, and Ruslan Babkin who have given them a rather futuristic or geometric stylizing.
Image credit: Myles Stockdale
Image credit: Ruslan Babkin
Image credit: Sergio Joseph
So you see, in all of the above experiments, famous logos can be easily identified by designers and fans of designs and brands. These brand logos and corporate logos, generic, derivative, or original logos have been so ingrained in our minds that no matter how they appear, we are able to recognize them.
Which is the best recreation of a famous logo? Share your pick in the comments below.
