Universities compete against each other all over the world for students, and the only thing that separates them from each other is their brand identity. Most universities give you the same education as thousands of others, but people will want to go to one university over the other because of the perception they received from the school’s marketing, and the university crafts that perception carefully.
It has become increasingly important for universities and colleges to express a single, compelling voice and visual identity in everything they do from videos, photos, and newsletters to all of their marketing tools such as their university logo designs, web design, and more. All university webpages include general guidance for the visual and verbal articulation of their brand, as well as specific directions on how to use their logo and related elements.
The following infographic will explain to you why the university logo is so important to brand identity, and the typical things included in a brand guideline, and what universities want their brand to do.
A favicon appears in browser tabs, bookmarks, mobile interfaces, and even search results. It helps…
Open any modern app, whether it’s a banking dashboard, an e-commerce store, or a SaaS…
Every poster you notice, every logo you recognize instantly, and every interface you navigate effortlessly…
This guide covers how you can design a business logo system for your brand. Find…
This guide explores the core pillars of digital marketing, how they work together, and how…
A detailed guide breaking down web design and development, from basics to design strategy and…