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Business logo for Lauren's Sweet Dreams Bakery

Lauren's Sweet Dreams Bakery

Contest Holder kremerkw ?

Last Logged in : 4625days1hr ago

Concepts Submitted

62

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Deciding

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Project Finalized


Project: Business logo for Lauren's Sweet ...
Industry: Food Logo
Contest Launched: Aug 03, 2011
Selected: 1 winning design from 62 concepts
Winning Design by: BRUNY
Close Date: Aug 16, 2011


Business logo for Lauren's Sweet Dreams Bakery - Food


Awarded as a winner
Project Report    

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Creative Brief


Business logo for Lauren's Sweet Dreams Bakery

Lauren's Sweet Dreams Bakery

Yes

This is a business logo for my wife's start up baking service that she runs from our home, specializing in themed birthday cakes, regular cakes and other baked goods. She has celiacs disease and can't eat gluten/wheat so she also specializes in gluten free cakes. With the arrival of our first child (girl) 15 months ago, my wife was driven to be a mom and combine her career goals and passion. The logo will be used for her facebook page and business cards, but as the business grows it will be used for a website and hopefully store sign. Here is a link to her facebook page: http://www.facebook.com/L.SweetDreams. Due to my job we move a lot and currently live overseas, but will be back in the States in 2 years and my wife will continue her business. This is a wedding anniversary gift to support my wife's dreams and thank her for all the support she's given me.

Food

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Unique/Creative
Clean/Simple
Sophisticated
Industry Oriented
Fun
Illustrative
Playful/Cartoonish

No specific colors, just in line with a baking theme.

3

No other suggestions, thank you.

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Discussion


Comments

  • August 17, 2011 5:13 AM
    centavrus centavrus
     
    Goog luck for you!

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  • August 17, 2011 2:11 AM
    kremerkw kremerkw
      Project Holder
    Thank you all for the great designs.

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  • August 11, 2011 10:06 AM
    BRUNY BRUNY
     
    Thanks!

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  • August 11, 2011 9:19 AM
    kremerkw kremerkw
      Project Holder
    All, I can't thank you enough for your designs. This decision is going to be a lot harder than I thought. I'm excited to see what the next 24 hours produce, so please feel free to submit more options. This has been a really cool experience...thanks.

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  • August 11, 2011 9:00 AM
    kremerkw kremerkw
      Project Holder
    Draft #22 & #23, great logo, I really like it.

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  • August 11, 2011 8:53 AM
    kremerkw kremerkw
      Project Holder
    Draft #19, I really love the cartoon figure. My only feedback on that, which you had no way of knowing, is that my wife has medium length brown hair. Not sure how hard it would be to change that. Also, would like to take out the "no wheat" symbol on the hat and bread. I would like to focus on cakes, cupcakes and pastries. I really like the tagline used in draft #22 and #23.

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  • August 11, 2011 8:06 AM
    kremerkw kremerkw
      Project Holder
    CherryPopDesign, you can use any element of a bakery, but the bakery focuses mostly on cakes and cupcakes. Thanks.

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  • August 10, 2011 5:14 PM
    CherryPopDesign CherryPopDesign
     
    cakes or cupcakes? or can we use different elements of bakery

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  • August 10, 2011 3:22 PM
    kremerkw kremerkw
      Project Holder
    All, thank you for your designs. I apologize, but I'm struggling with the tagline to highlight that this bakery makes all types of cakes plus gluten and allergen free. My new thought for the tagline is "Gluten, Allergen Free Cakes and More...". As the experts, I do welcome and look forward to your thoughts and designs regarding this. Thanks again!

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  • August 10, 2011 1:23 PM
    kremerkw kremerkw
      Project Holder
    Draft #7 & #14: Can you please add the following tagline to the logo, so I can see what it looks like? "Themed, Gluten Free, Allergen Free"...thank you very much.

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  • August 09, 2011 10:20 AM
    monictm monictm
     
    Thank you for your comments I will make the changes that you asked.

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  • August 09, 2011 9:47 AM
    kremerkw kremerkw
      Project Holder
    Draft #11 & #12: Thank you for your submission. I really appreciate you adding the "Gluten Free", my only feedback on that, is that it's not a strictly gluten free bakery. Which I'm afraid people will think from your initial drafts. I would like the logo to include a tagline: "Themed, Gluten Free, Allergen Free cakes and pastries". Would you mind playing around with combining both drafts? I like the colors of draft #11, but the font of draft #12. The details of the sleeping cap in draft #11 get lost with the color scheme used. Would you mind playing around with that and possibly present more options? Thank you for work and look forward to more.

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  • August 08, 2011 3:55 PM
    kremerkw kremerkw
      Project Holder
    I really like draft #7, thank you for incorporating my feedback, and I think that's the direction I want to go in. Playing with the name of the bakery by incorporating symbols of a bakery and dreams. The statement the bakery wants to make is that you dream it and we'll bake it. Very excited to see more designs. Also, I'm guessing it would be considered a tagline, but want to highlight that she bakes "Themed, Gluten Free, Allergen Free cakes and pastries" in the logo. The logo will be used for websites, facebook page, business cards, stickers, cake/pastry boxes. I really appreciate the creativity and work...thanks!

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  • August 07, 2011 3:13 PM
    harrys66 harrys66
     
    Thanks for the feedback PH... I will send the changes soon...

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  • August 07, 2011 10:23 AM
    kremerkw kremerkw
      Project Holder
    Draft #4 and #2: Amazing, I really like and appreciate how you played on the words with the use of stars in draft #2 and the cupcake in draft #4. Would you mind playing around with combining the two? I really like the colors, use of the cupcake and possibly the font because it looks sophisticated for draft #4. For draft #2, I like the font a little more because it's fun and creative, plus the prominent stars. Thank you very much.

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  • August 07, 2011 10:16 AM
    kremerkw kremerkw
      Project Holder
    Draft #1: I like how it's very elegant and nice colors, but would like to possibly see more dimension to it if possible, thank you.

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  • August 07, 2011 10:04 AM
    kremerkw kremerkw
      Project Holder
    Thank you very much for the initial drafts, I am already very impressed. One thing I would like to highlight about the bakery is that she makes "Themed, Gluten Free, Allergen Free cakes and baked goods". If that can be incorporated somehow I would appreciate it. I'm not sure if my project brief limited you to 3 colors, but feel free to use more. Thanks again!

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