Logo/Site should be Fun. Zen/Relax. Flashy, trendy, unique, glamorous, exciting, colorful.
Needs to be super friendly to people unfamiliar or hesitant about Social Media and work well on Mobile platforms.
We like these sites, www.uber.com www.starbucks.com www.salesforcemarketingcloud.com
We like the Century Gothic font, but open to other font ideas as well, as long as they look professional, fun, strong, friendly.
Nav placement should be at top.