This logo represents an initiative called Primary Care Measures. The first project within that initiative is ongoing and is called Primary Care Measures That Matter. We have recently added a research partnership called Primary Care Measures Research Cooperative. We need a logo for the PCM Research Cooperative. We don't know if we want words in the logo or not. We don't know if it should be PCM or Primary Care Measures or PCM Research Cooperative. We hope the designs will help us to figure that out.
Our purpose: Over the next 5 years, the ways in which primary health care is assessed, measured, paid for, and valued will change dramatically. We are part of a large national effort to guide the direction of that change. We need to reduce the number of measures that are out there (from many thousand to under 50), we need to change the tone of the conversation from one that is authoritative and paternalistic to one that is based on health and the experience of well being.
Our logo should convey a group that is inspired, creative, has humanistic aspirations. Our logo should convey a commitment to primary health care, better population health, and the pursuit of health as a humane experience for all. We work in partnership, with no tie to corporate competing demands. Our aesthetic tends to be clean, modern, timeless, bold colors.