Large online webstore with hairproducts. Only quality products from hairdressing salons. Products are sold at lower prices than in the stores, but I don't want the design to look "cheap". URL is shampoow.dk. Similar stores you will find at ezzence.dk, nicehair.dk and lookfantastic.com. Our logo must stand out from these and not look similar, so that customers will not get confused.
Logo must be mostly neutral, but more to the feminine side than masculine. Typical buyer is women between 25 and 35 years.