Logo for Not for Profit - American Women's Association

American Women's Association

Making a difference in the lives of others

No

See file for full details and current design:

1. BASIC INFO:
The AWA (until this month – the ‘American Women’s Auxiliary to the Royal Children’s Hospital) has been ‘making a difference in the lives of others’ for 83 years.

We fundraise and volunteer at Melbourne’s Royal Children’s Hospital – but we also provide support and friendship to our membership via celebrating cultural (US) holidays like Halloween and Thanskgiving – as well as general activity groups to help our members connect with other Americans and ‘friends of America’.

Last month, our organisation voted to change our (somewhat outdated name) to now be: American Women’s Association

We believe the name change better represents our dynamic organisation – and in turn, we’re looking for a new, fresh and dynamic logo that will better represent us.

Brand Vision:
‘The premier organisation for Victorian-based American women to get involved, make connections and give back to the community’

Brand Mission:
The AWA makes a difference in the lives of others.
We do this by providing an active and supportive community & social network for American women based in Victoria. As an auxiliary to the RCH, we assist the hospital through fundraising and volunteering.

Personality Values Rational Benefits Emotional Benefits
Patriotic
Professional
Engaging
Caring
Knowledgeable
Effective
Committed
Supportive
Welcoming
Dynamic
Fun
Service
Effectiveness
Commitment
Knowledge
Enjoyment
Care
Integrity
Community
Heritage
Sustainability
Relationships
Communication
• History (80+ years)
• Philanthropic give back to community
• Cultural celebrations
• Knowledge sharing
• Welcome wagon
• Monthly Social networking opps
• Quality events • Supported
• Resource
• Bragging rights
• Feel good factor (giving back)
• Home away from home
• Engage in community
• Connections to America
• Nostalgia

 

2. PROJECT OBJECTIVES:
Objective is to a create a logo that resonates our mission (positioning statement), that ties the US/Australia connection, and that looks good whether it is on a t-shirt, a website, a word doc, etc. We would like to retain some elements of our old logo (for continuity)

Our present logo has two formats – The problem with this is that we never know when to use which. Moving forward, we would prefer to have one logo that will work with all collateral, website, communication, etc.


3. LOGO REQUIREMENTS:
• Logo must have our name

Optional:
• re-use the star concept (don’t necessarily have to retain Compassion, Commitment, Camraderie, Collaboration,Connections).
• It should probably use the same colours (PMS: 201C, Blue - 288C)
• Could use the same font (Myriad Pro)
4. DISTRIBUTION:
Keep in mind that this will be used on the website, business cards, Letterhead, and all event material – and thus it needs to be legible no matter the size. That is one of the problems with the current logo – being able to read Compassion, Commitment, etc etc.

5. FINAL OUTPUT:

.Ai or .EPS files, .jpg, .png

6. CREATIVE CONSIDERATIONS:
Deadline July 12


To learn more about the AWA to help you create your design – please visit us at www.awamelbourne.org

Fund Raising