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O'Shea Fitness Innovations
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Contest Holder
4thave
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Last Logged in : 1038days8hrs ago |
Concepts Submitted
408 |
Prize Money
199
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Live Project
Deciding
Project Finalized
O'Shea Fitness Innovations
O'Shea Fitness Innovations
No
Overview
OFI is run by an established Personal Trainer in its local community. Dan O'Shea is renowned for his personal and professional approach to personal training with a broad range of clientele.
This new phase of Dan's operations will allow Dan to connect with the growing number of potential clients.
At present Dan's delivery model allows customers to participate in his fitness education and training sessions in 1 on 1 and small group training sessions, this is the backbone of his offering however it limits his ability to assist and help many others interested in his services.
A new online training program has been developed to allow Dan to connect with his current clients and new clients who wish to share in his valued industry knowledge. This online training platform compliments his personal sessions allowing his clients to train his program and under his guidance with fewer face to face sessions.
Whilst Dan's current client base is diverse the target market for the online training will be (initially) targeted towards club based athletes (footballers) and time poor professionals. Dan believes that these market sectors will most benefit from the online tailored training program allowing his clients to train when it suits them and with the club based athletes it will provide a more cost effective delivery of service.
Design Brief for logo
Modern
Fresh
Engaging
Logo should have the words O'Shea Fitness Innovations in it (emphasis on O'Shea - if it works better we can remove the ' apostrophe)
Can have a symbol if it works (avoid muscle silhouettes and dumbells / weights etc)
Can use the Acronym OFI if it works
Can use a combination of an Acronym and Symbol
Appeal to Athletes
Appeal to Corporates
Examples of logos that could work are
Sports
Logo Type
Symbolic
Masculine
Modern
Youthful
Sophisticated
Simple
Professional
not sure
We like the idea of championing the logo with a symbol like the Jordan Logo's does however using a silhouette of dan himself - I have attached a photo that could be used to silhouette - I have attached Logos we like - not to be copied just as an example.
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