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Design Consultation

Packaging for Edible Bird's Nest Products

金门燕窝 Golden Gate Bird's Nest

Contest Holder goldengatebird

Last Logged in : 1075days23hrs ago

Concepts Submitted

132

Guaranteed Prize
300
Winner(s)

2

Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Featured

金门燕窝  Golden Gate Bird's Nest Marketing collateral Winning Design by creativeoutline


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#115

金门燕窝  Golden Gate Bird's Nest Marketing collateral  Draft # 115 by pivotal

Creative Brief


Packaging for Edible Bird's Nest Products

金门燕窝 Golden Gate Bird's Nest

We are looking for designs for our 2 highest ranges of edible bird's nest products.

We are looking for designs that look rich and important yet staying modern with the traditional content

Maybe for one of the ranges an octagonal size box could be used since the Chinese like the number 8.

Maybe something really simple, like a solid colour background then a nice embossed logo in the middle, or in the corner. (You can be creative with choice of colour but maybe not black)

We like packaging that includes the unboxing experience - when you open the box and you see the content nested inside as a whole experience, and the experience itself is linked to the high price. Think Jo Malone with the wrapping paper inside the box and the ribbons. Maybe incorporate ribbons in packaging to marry the modern + traditional elements.

The first three images below are of actual premium bird's nest packaging.

http://www.google.ie/imgres?imgurl=http://www.my.all.biz/img/my/catalog/62768.jpeg&imgrefurl=http://www.my.all.biz/bird-nest-pacaging-box-g62768&h=480&w=640&tbnid=JALTaNG6jxOowM:&zoom=1&docid=lZdH-cr19VXszM&ei=ilMmVbC1DtX1auzZgPAO&tbm=isch&ved=0CCEQMygCMAI

http://www.google.ie/imgres?imgurl=http://www.orientdesign.com.sg/images/DragonBrand-10Jan14.jpg&imgrefurl=http://www.orientdesign.com.sg/packaging_design.html&h=318&w=663&tbnid=x3Mh4X8Aap7yDM:&zoom=1&docid=2hnd60jUA3xNWM&ei=ckMmVZiTAZHoavfUgZgP&tbm=isch&ved=0CCkQMygKMAo


http://www.google.ie/imgres?imgurl=http://www.chingyantang.com/images/content/products/01.jpg&imgrefurl=http://www.chingyantang.com/english/&h=193&w=290&tbnid=_vlnVVjSVbWVyM:&zoom=1&docid=Il5UxCmYnR3DHM&ei=ilMmVbC1DtX1auzZgPAO&tbm=isch&ved=0CGAQMyg3MDc


The packaging below is not of bird's nest packaging but we quite like the designs. We like the paper wrapping in the Joe Malone boxes.

http://dcbydesignblog.com/home-decor/painted-candles-jo-malone-and-farrow-ball/

http://mostlysunnyblog.com/2013/06/25/jo-malone-osmanthus-blossom-cologne-sneak-peek-of-the-new-peony-blush-suede/

http://www.lilypebbles.co.uk/2012/05/jo-malone-cologne-intense.html#KGu2fT8DQpbMIvVS.97

http://bowsessed.com/rose-water-vanilla-cologne-jo-malone/

http://blog.silktruffle.com.au/jo-malone-packaging/


http://s1166.photobucket.com/user/msskinnyfat/media/Food/Man%20Fu%20Yuan/file-5.jpg.html

http://p.globalsources.com/IMAGES/PDT/B0357181781/Bakery-Gift-Box.jpg

http://img.weiku.com//waterpicture/2011/11/20/5/Mooncake_packaging_box_with_drawer_634655069535361536_1.jpg

http://cwstatic.cityweekend.com.cn/files/images/2013/08/14/Mooncake.jpg

Food

High Net Worth Chinese Buyers
High End Luxury Brands
Luxury Gifts
Exclusivity

We need a wooden packaging design for our higher end range with wood carving of maybe the Chinese symbols on the lid.

We need a packaging box design with material similar to an iphone box or a Joe Malone box for our next highest range

We would also like an expensive looking paper/carry bag to put the box in.

We need designs for 20grams, 37.5grams, 75grams and 100grams for both the ranges. Maybe the larger (75grams and 100grams) could be a different shape to the smaller sizes such as octagonal versus rectangular.



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Discussion


Comments

  • April 29, 2015 10:35 PM
    avatar goldengatebird
    Project Holder
    Feel free to use whichever logo you think works best and also feel free to edit the logos as you see fit.

    Like Icon 0 DislikeIcon 0
  • April 29, 2015 10:33 PM
    avatar goldengatebird
    Project Holder
    For the designs we will need to see both:
    - the designs with the box closed and
    - the designs for the inside of the box showing the nests in the box

    Like Icon 0 DislikeIcon 0
  • April 29, 2015 10:31 PM
    avatar goldengatebird
    Project Holder
    The size of an individual bird's nest varies from 5 - 7 grams usually.

    The 20 gram box would hold 3 - 4 pieces
    The 37.5 gram box would hold 5 - 7 pieces
    The 75 gram box would hold 10 - 15 pieces
    The 100 gram box would hold 14 to day pieces

    Like Icon 0 DislikeIcon 0