Copenhagen Bike Show will be held for the first time in March 2015. It will be the biggest bicycle show in Denmark with more than 100 exhibitors, more than 10.000 visitors (expected) and more than 10.000 square meters. The event will have a training course, stages, celeb interviews and much more.
http://kmdironmancopenhagen.com/ (especially their social interaction with facebook and twitter). And essential part of the website is user driven content, which should inspire potential visitors to talk about their favorite bike brand, and exchange tips and news. Facebook and twitter must therefore be completely integrated in the solution. It should have both a Danish and an English site.
Cutting-Edge Unique/Creative Professional International Modern Progressive
It must inspire people to upload photo of their favorite bike, jersey, cap, bike trail and tell their stories.