Concord Institute Logo Design

The Whitney Concord Institute, LLC

Contest Holder denton ?

Last Logged in : 5335days16hrs ago

Concepts Submitted

122

Prize Money
175
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: Concord Institute Logo Design
Industry: Consulting Logo
Contest Launched: Jan 18, 2011
Selected: 1 winning design from 122 concepts
Winning Design by: sallu
Close Date: Feb 04, 2011


Awarded as a winner
Project Report    

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Creative Brief

Concord Institute Logo Design

The Whitney Concord Institute, LLC

Build understanding, agreement, trust, & resonance

No

Coach, consult, and train on collaboration, conflict management, leadership and trust development, change and performance management, and negotiation and communication skills; and mediate disputes.

For more info see: http://dentonwhitney.com/

Consulting

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Corporate
Modern

I like calming blues and white (see several of the websites below). But I'm open to seeing other combos together.

2

I want to keep it simple, clean and professional. Yet if it's not too much info, I would like the logo to include symbols for understanding, agreement, and enlightenment/peace/harmony. I made a poor attempt to capture this on my website, with a handshake in the pupil of an eye, in which the color of the eye are sun rays: http://dentonwhitney.com/. I like those symbols and it would be great to include all three, but in a more abstract way, so there's not so much detail for viewers to take in and too obvious--I don't like obvious pictures of things, such as an eye or handshake (for example, I do not like these: http://www.1000ventures.com/; http://www.negotiationbootcamp.com/). However, if a better logo can be created without all three symbols, I'm open to other options.

The logo designs at the top right and bottom left of the following site are pretty good: http://www.billbaren.com/. Here's another good logo: http://www.halleyconsulting.com/hcg/. Other consulting company's often just use their name: http://www.mckinsey.com/. But since my company name is long, I don't know if this is the best approach. Here are a few other logos I like: http://www.mediate.com; http://www.jamsadr.com/; http://www.negotiation.com/.

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