Globalance Footprint represents the economical, social, environmental impacts of financial investments. The logo has to serve as an icon - digital and in print. As well as to serve as "quality label" awarded to financial products.
The logo has to sympolize positive impacts on the world; an upbeat outlook towards the future. It stands for positive energy unleashed via financial investments in projects which are fit for the future.
It should have an emotional and human touch, even though it may include sympols of innovation and technological progress. Examples involve "global access to nutrition", "access to renewable energy", "affordable health care", "more equitable distribution of services for education and information via the internet".
It is NOT an environmental or "NGO" label, rather an expression holistic assessment. It's main use is in professional of wealth management for individuals and families.