ANTIQUE SHOP LOGOS MADE EASY WITH DESIGN SENSIBILITIESBy Staff Writer
Pop culture has had an infatuation with antique items for a very long time now. This is a thriving trade where people are willing to spend hundreds to thousands of dollars to acquire rare and sought-after items. What can you do to set your antique shop apart? Knowing how to blend just the right elements can get your vintage logo to pop and get noticed by audiences everywhere.
Whether you're more in line with the prominent angles of art deco from the 1920s or wholesome details from the authentic 1950s designs, you need to create a brand logo that makes a statement. Let's discuss the fundamentals that develop a unique antique business brand identity.
Here are some symbols and images which are typically associated with an antique business:
Antique Shop Logos
What Colors Say About a Vintage Brand
How does the color palette influence the outcome of a design? Because this is considered to be one of the most vital elements of brand imagery, you should be using colors that pop. When appropriately used, colors compliment the overall design without looking overdone or dull. Take into account the antique layout of your design vector so that it is not confusing but plainly visible to customers.
If you are not yet familiar with how colors evoke certain emotions and impulses, you should because it would really pay to understand how each color influences audiences. Here’s how colors are generally perceived:
- Yellow is associated with warmth and clarity
- Orange can make your audiences smile at first sight as it’s considered a friendly, cheerful and approachable color
- Red evokes sentiments of youthfulness and excitement
- Purple will appeal to the imagination and creativity of your customers
- Blue is a good choice as it inspires dependability and trust
- Green is the color of peace and health
- Black and white or shades of grey work well if you wish to project a sense of balance and calmness
Depending on the era your antique business is based on, there are subtle twists that can be applied to reflect your company’s nature. For example if your shop has a retro vibe to it from the 50s, 60s or 70s, bright primary colors are going to work well, look at some vintage sports or automobile logos for inspiration.
However, if your shop caters to a much earlier era, say, the 20s, softer shades are what you should use. With the right twist. Complementary shades will work nicely as well. For instance, a typical antique color combo you may have commonly noticed used in this industry is turquoise with red, rather than orange.
One Size Does Not Fit All
A vintage font can easily break your antique shop brand design if it is not used appropriately. Finding the perfect font match can be a tricky affair because you will need to select the right typeface.
As far as fonts for antique businesses go, you should steer clear of sleek and modern fonts like Helvetica or Century Gothic. Other fonts like Baskerville Old Face or Times New Roman must also be avoided because even though we’re talking antique design aesthetics here, they are simply too old-fashioned.
Here’s a good rule of thumb: though more stylish and novel fonts are welcome, you should avoid going with something that’s difficult to decipher. Also, try not to use fancy or frilly fonts as they may not generate a very positive vibe.
Getting the antique logo to look just right requires using a combination of fonts. Although they shouldn’t look messy or complicated, they must make the typography look bold. For example, you can blend cursive fonts with a clean and retro compliment. Personalization and designing your own font is always better. Some well-known vintage fonts used in antique brand images are Playball, Riesling, Park Lane, Hill House, Bazar and Matchbook.
Take a look at some antique logo t-shirts or templates in order to study more varied designs. Don’t shy away from mixing bold choices with clean lines.
Even though these concepts may be new to you a highly trained logo artist will be aware of the necessary aspects that play an important role in getting your logo designed. This designer will be well-equipped with the right tools, to bring your visual identity to life.