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Design Consultation

Home Page Design for Cutting-edge Vitamin Company

Fertile Advantage

Contest Holder fertileadvantage

Last Logged in : 2276days17hrs ago

Concepts Submitted

94

Guaranteed Prize
351
Winner(s)

1

Web Design vield All design entries are veiled from other designers till the end of the contest. Featured

Project: Home Page Design for Cutting-edge Vitamin Company
Industry: Health
Contest Launched: Jan 2, 2013
Selected: 1 winning design from 94 concepts
Winning Design by: itmech
Close Date: Mar 4, 2013


Home Page Design for Cutting-edge Vitamin Company - Health


Awarded as a winner

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#94

Fertile Advantage Web Design  Draft # 94 by itmech

Creative Brief


Home Page Design for Cutting-edge Vitamin Company

Fertile Advantage

Health

Fertile Advantage sells high-quality, natural vitamins to women & men. Our home page needs to provide a clear message of products, emotional connection with company, easy to navigate, inviting and comfortable.

Target audience: Women & men 30-45y, college educated, upper middle class, experiencing difficulty trying to conceive naturally.

Likes:
* Clean & organized
*White background
* Cutting edge & current, but not trendy
* Healthy & organic with a touch of science
* Professional but approachable and comfortable
* Gender neutral - Appeals to women mainly, but also to men
* Shapes/textures – soft and comforting (not a lot of hard, straight edges)
* Subtle use of our heart logo (supplied), tone on tone in background

Dislikes:
* Hard, cold shapes and colors
* Black background
* Babyish design or colors
* Clutter, disorganization, too much information
* Web store/sales look

Cutting-Edge
Unique/Creative
Clean/Simple
Professional
Friendly
Sophisticated
Inspirational
Soft
Progressive
Masculine
Feminine

Green

Blue

complimentary color of your choice

Verdana

top

http://www.simpleskincare.com

http://www.myvega.com

http://www.simplychopped.com/

Content included on home page design:
1) Logo (supplied)
2) Product image (supplied)
3) Top navigation: Products, About, Resources, Community, Contact, Shop
4) Shopping cart icon
5) People/lifestyle photo(s) (choose from photos supplied)
6) Tagline - "Creating Families Naturally"
7) 3 featured content boxes - Products, Our Journey, Research-backed Formula
8) Free Product Trial (temporary icon that can be easily removed and added again at a later date)
9) "Search Site" function
10) "Newsletter Sign-up" with entry box for email address and submit button
11) Bottom (HTML) text navigation
12) contact information
13) Social Media Icons - Facebook, Twitter, Pinterest, Google+

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Discussion


Comments

  • January 14, 2013 9:45 PM
    avatar fertileadvantage
    Project Holder
    Designers,
    Thank you for the great designs!
    Unfortunately, I will be going into the hospital tomorrow and will be there until the end of the week, so I won't be able to attend to the contest until early next week. I appreciate your patience and all of your hard work and look forward to selecting a winner soon!

    Like Icon 0 DislikeIcon 0
  • January 8, 2013 12:15 PM
    avatar fertileadvantage
    Project Holder
    Designers,
    Thank you for all of the great designs!
    My apologies for not being as active about providing feedback in a timely fashion, as I'd like. My partner & I are reviewing and preparing more detailed feedback and will be sending that out later today. We really appreciate your participation and are excited to finalize a winner and a great design for our company!

    Like Icon 0 DislikeIcon 0
  • January 5, 2013 12:01 PM
    avatar fertileadvantage
    Project Holder
    Designers,

    I have provided some comp stock photography images for you to use on our web design. These are just for place-holders, the final images that will be used, will be decided upon at later date. You may also choose images from www.thinkstockphotos.com.

    Like Icon 0 DislikeIcon 0
  • January 3, 2013 2:43 PM
    avatar SiteAdmin
    Staff Member
    Attention Project Holder:

    Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs.

    Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project.

    Thanks,

    MB/LDG/LS Team.



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  • January 3, 2013 2:43 PM
    avatar SiteAdmin
    Staff Member
    Designers,

    Please only use images provided by the project holder. If in case source of images has not been provided, you are requested to use images from “www.thinkstockphotos.com”.

    Images used from any other website or source will not be accepted. In case you are using images from “www.thinkstockphotos.com”, please make sure to keep a record of image ID numbers as contest winners will be required to provide those ID's.

    Furthermore, designers are requested only to use system fonts on all web design projects, files with non-system fonts will not be accepted.

    Thanks!

    MB/LDG/LS Team


    Like Icon 0 DislikeIcon 0