The company is looking to build a new website with the domain name walkactive.com. We have just completed a logo project on here so have a new Logo to based the colours on. The website is based on effective walking. Joanna Hall has developed a system over many years of better walking. She delivers this training via online tutorials (available after logging in) and via 4 day camps based in the UK and abroad.
The site needs to be clean and clear. The old site based on the domain joannahall.com should not be used as a reference as it is dated and busy. The new site needs to deliver the message in a clear way.
Also, the demographic is both male and female so please dont slant it either way
The client is keen on having a slider that has a video of her walking across the screen in slow motion. We have the video but we need the slider to handle it. The demographic ranges from 30 up 70 years old, so we would like the menu system across the top. The client has given the below websites as sites that they like but dont let it constrain your ideas. The main theme is that it needs to be clean and modern using the latest standards with a login feature. I would also suggest that under the slider (maybe on the right) there are smaller boxes highlighting the next camp. The site also has an ecommerce section. In terms of tabs/content use the old site joannahall.com for reference.
Cutting-Edge Unique/Creative Clean/Simple Professional Trendy Content Driven Inspirational
The logo colours and black and green
The logo for reference is here:
Please use the Green A as the reference. The client is looking to add more depth and colour into the green.. so maybe make the website in a more vibrant green.
The existing site (joannahall.com) has alot of content... and the new site needs to deliver a clean and clear message around key information