Logo for an online store selling natural Earthing / Grounding mats
Earthing Portugal
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Contest Holder
dalesan
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Last Logged in : 4681days12hrs ago |
Concepts Submitted
86 |
Guaranteed Prize
200 |
Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Creative Brief
Logo for an online store selling natural Earthing / Grounding mats
Earthing Portugal
No
The logo should convey the idea of connecting to the earth and becoming grounded. The logo should represent a natural, holistic and organic/biological type of healing. The idea is that connecting to the earth is a natural way to heal yourself.
The first impression that I would like the logo to inspire is one of connection, stability and healing. I would like the viewer of the logo to feel trust, hope and inspiration.
So in the end, the logo should convey:
Nature
Healing
Holistic health
Connection to the earth
Stability
ultimately provoking feelings of trust, relaxation and hope.
Health
Logo Type
Symbolic
Abstract Mark
Masculine
Feminine
Modern
Retro
Sophisticated
Simple
Rustic
Brown, green, orange, blue..or whatever colors you think accentuate the logo best. You don't need to use ALL the colors above, please pick what is most visually appealing.
not sure
As I noted above, I chose some slightly conflicting styles (masculine/feminine, retro/modern) -- I've done so as I would like to feel what the logo conveys when it has these opposing characteristics. What does the logo inspire when it's more masculine? More feminine? What feelings does the logo elicit when it's stylistically retro vs. modern?
Some possible elements that could be used in logo design:
- tree with roots / tree with electrical grounding symbol as the root base
-footprints
-earth
-ground
-electrical grounding symbol
-and whatever else you might think of
A few examples:
One of the coolest logos I've seen..
http://ecoki.com/
Perhaps the electrical symbol for grounding could be incorporated in a creative way for the Earthing Portugal logo:
http://3.bp.blogspot.com/-soEn3oUJ20E/TV08eFdbZJI/AAAAAAAABc8/QOpVg1rGDLk/s1600/Ground_Symbol.jpg
Here's the logo from the primary company:
http://www.earthing.com/Default.asp
Image from the earthing book:
http://www.groundology.com/images/earthing_book.jpg
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