The vision of the company is to create a lifestyle brand providing meditative experiences and plant a seed in society where people are in tune with the 'now' in their daily lives so they live a more enjoyable, higher quality life in which they thrive every day, in every moment. We want this benefit to be felt deep within but also to impact the people around them having an unstoppable flow-on effect.
The brand will use guided meditations with binaural beats (special music) and headphones that can be listened to in a class, on the go or at home. The logo will appear on apparel, headphones, mats, apps, studio where classes will be held as well as all other branded materials, products and services.
The meditations are based on the 'Wheel of life'. The concept of having a round cicle / balanced life is important and would be desired to include in the logo.
We picture the logo being extremely simple, clean and represent calm, clarity, relaxed, be sexy, modern, happy.
We do not want a logo design that looks like a yoga studio and other health and wellness typical ones.
Colour: it has to work in both black and white as well as colour. Some colours we liked were shades of green, blue, turquoise.
We would also like a long version and a short version of the logo. Please include an option for each. One which is for extended us and one which only has S.F (short for StressFit).
At this point we have not decided if we want the extended logo to include the tagline as well. if you have nice ideas we are open.