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North West Corner - Business Logo

North West Corner

Contest Holder salby ?

Last Logged in : 4681days7hrs ago

Concepts Submitted

28

Guaranteed Prize
150
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Deciding

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Project Finalized


Project: North West Corner - Business Logo
Industry: Construction Logo
Contest Launched: Jun 07, 2011
Selected: 1 winning design from 28 concepts
Winning Design by: emilyking
Close Date: Jun 14, 2011


North West Corner - Business Logo - Construction


Awarded as a winner
Project Report    

Sort by:


#19

#16

#15

#14

#12

#11

#10

#13

#9

#28

#27

#26

#25

#24

#23

#22

#21

#20


Creative Brief


North West Corner - Business Logo

North West Corner

Cladding Construction Color

No

This is for a carpentry business specializing in exterior cladding and weatherboard construction.
It will be used on the business card, and on invoices or quotes, and in the background of photos of houses I have built / clad in weatherboards.

Construction

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Clean/Simple
Modern

Open to suggestions, possibly black in the background to make it bold and strong but happy to run with suggestions

not sure

Will provide lots of feedback during the process

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Discussion


Comments

  • June 14, 2011 3:09 PM
    salby salby
      Project Holder
    No problems I will select no. 24 now, if you could make those last few changes that would be great thanks heaps for that.

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  • June 14, 2011 10:18 AM
    emilyking emilyking
     
    I can make those changes, but I cannot submit them now that the contest is locked. You can either re-open the contest, or you can select #24 as the winner and I will make the changes before sending the files along.

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  • June 14, 2011 2:02 AM
    salby salby
      Project Holder
    Hey could you please do 2 more changes for me?? No. 24 is the one I want. COuld you adjust the bottom yellow rectangle right hand side (unshaded in the timber grain) to drop straight down on the right hand side. Just like a rectangle, no longer like a weatherboard. Probably like you had it at the start before you made them look like a weatherboard. 2. COuld you remove the 2 black circles (nail holes) only in the bottom left hand dark red rectangle for the bottom one only. THis will make the whole symbol look exactly like we clad a weatherboard house as the bottom boards on the house are usually different to all the ones above it. That would be awesome. Thanks heaps again.

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  • June 13, 2011 10:37 AM
    emilyking emilyking
     
    Sounds good! Here are some options on the lettering.

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  • June 13, 2011 4:39 AM
    salby salby
      Project Holder
    Oh and also, could you take the grain off the lower rectangles like on draft 21 and fade them both to this lighter shade. Draft 21's lower rectangles are perfect. Thanks, no more changes I promise!

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  • June 13, 2011 4:36 AM
    salby salby
      Project Holder
    Just to be a bit more specific that is all of the "northwest corner" words to move as they are currently positioned (one on top of the other) but to move together to the right and down lower. Let me know if anything is a bit unclear and I can reword it. Thanks again.

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  • June 13, 2011 4:32 AM
    salby salby
      Project Holder
    Thanks heaps for those changes! No.23 is almost it! I love the nail holes on the pic that is sorted dont change a thing, same with the shape of the outside black rectangle. Could you do one last thing, re: positioning of the words Northwest corner. Could you move it a bit lower again, and move it further right as well, practically inline with the edge of the yellow rectangles on the right side. (You may have to shrink it a bit too so it looks off centre). I kind of want it offset a bit from the centre and also the middle. I dont mind if you move it around a bit and send through quite a few versions just to get this bit sorted as this is the final version and I am very happy with it! I will probably just pick one from what you send through from here. After that I might send you some details for the business card. This is perfect for the front I will just need you to add some details for the back of it if you are interested.

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  • June 13, 2011 12:04 AM
    emilyking emilyking
     
    No problem. Don't be sorry, it always takes a few iterations to find the right look. Let me know if there is anything else I can do.

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  • June 12, 2011 9:03 PM
    salby salby
      Project Holder
    Its really hard to choose now! But, no.16 looks brilliant! Could you please try: on no.16: 1.A slightly taller black rectangle 2.Drop the "northwest corner" letters midway between the bottom of the symbol and the bottom of the rectangle. They are too close at the moment. 3.Could you shrink the northwest corner letters back down slightly only (sorry!) to make them just a little smaller and then align it to the rightside - just to offset it a little bit. 4. Send that through as is Then with that done send modify the logo pic with the following: 5. Send a small adjustment to the logo pic which is could you place a small black circlular oval tall side up(to resemble nail holes)in both of the bottom corners of all red rectangles. ie. 8 ovals 6. Could you make the bottom faded boards just a little more brighter (not much) just so they are a little more visible That would be awesome!

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  • June 12, 2011 10:26 AM
    emilyking emilyking
     
    Thanks for giving clear direction--it is easy to work with you! Drafts #14, #15 and #16 show the changes you asked for.

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  • June 12, 2011 4:08 AM
    salby salby
      Project Holder
    Sorry yes I get it now! It was more a case of making the font size larger in relation to the black rectangle that it appears in. The black rectangle would appear in the corner of the page on my invoices and quotes and stuff so I would have to enlarge the whole rectangle to get the larger font. However in no.11 its now a perfect size I think. Could you please try a couple of things? I really like where these drafts are going. 1. I really like the orange / brown red colors on no.10 the best, could they be changed to be the same on no.11 and on all future drafts. 2. I really like the rectangular squares on 11 as the symbol. Can you make them look like weatherboards on the side of a house? Ie. the top one slightly overlaps the bottom one for each board. I know this could be a bit difficult. 4. I really like the black grain running through the symbols, however could they stand out more? Maybe larger, or blacker , even if they end up being less detailed. I am after a very simple picture on the logo with minimal detail. More shapes 3. Could I get the final logo design of this on its black rectangular shape in a more pronouced rectangle. At the moment its fairly square but a longer thinner one might stand out more. Either wider and short. Or stand it upright and make it tall and thin. Hope this makes sense, but I really like where these are heading.

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  • June 11, 2011 12:48 PM
    emilyking emilyking
     
    Drafts #10 and #11 reflect the requested changes. The logos will be able to be blown-up as big as you like (you could put it on a billboard or the side of a building) without losing detail. Let me know what else I can do to make the perfect logo for you!

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  • June 11, 2011 10:29 AM
    emilyking emilyking
     
    I will submit more drafts with the changes you asked for later today. Could you clarify what you mean by "larger fonts?" The size of the fonts and logo can be bigger, smaller, or whatever you need for your purposes.

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  • June 11, 2011 3:55 AM
    salby salby
      Project Holder
    Hey I really like the larger fonts. I would even say something larger would be great as they are still more business card size but I really like the font. Are you able to play around with both symbols? I like them both but they are very generic shapes and I would really like something that could be looked at and recognised as a shape to do with the construction I am involved with. COuld the rectangular one be reshaped to resemble a weatherboard? Its already very close as is. The circular one could be defined more with the timber grain standing out. I like the grain a lot. I was imagining a logo in mind that was very basic and simplistic in appearance but recognisable for someone who works in the construction industry. I hope that makes sense!

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  • June 09, 2011 10:21 PM
    emilyking emilyking
     
    Thanks for your feedback! Let me know what you think of drafts #7 and #8.

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  • June 09, 2011 3:35 PM
    salby salby
      Project Holder
    Also in regards to the size of the drafts, they would be perfect on the face of a business card however on the invoices or paperwork that I would use the logo on, they would probably seem a bit small and blend into the background a bit. I would say that perhaps some of the fonts on the invoice may be a bit larger than the fonts on the logo so it would not stand out enough.

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  • June 09, 2011 3:16 PM
    salby salby
      Project Holder
    Wow I really like these last 2 drafts, no. 5 and 6. I dont know which one I like more. THe symbol in no 6 with a side on view of the rectangles is similar to the side of a large building clad in weatherboards, if anything its probably just a bit small. And no. 5 is awesome with the letters slightly overlapping each other whist also being offset as well, and I like the symbol and its colors too. I think the symbol could be slightly larger as well. On both it would be great if the timber grain work could stand out a bit more too as its a great feature on the symbol but still a little easy to miss.

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  • June 09, 2011 1:51 AM
    salby salby
      Project Holder
    I only just noticed the timber grain work in the square symbol which i like, maybe it could be stylized or more prominent to stand out more

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  • June 09, 2011 1:47 AM
    salby salby
      Project Holder
    Also, in terms of fonts I like what I have seen being used a lot lately which is one word in bold lettering and the next word in very thin letters usually with a line between them to break them up.

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  • June 08, 2011 3:31 PM
    salby salby
      Project Holder
    Hi, I like draft 3 the best with the solid black background. Not sure about the symbol although I definitely want some type of symbol or icon in it. Was also wanting something more stylised that looks as though it could only be done by a graphic desiginer on special software.

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