Optimum Logo Design

Clean/Simple
Corporate
Modern
Industry Oriented
High Tech
Masculine

For subtle design, consider using shades of green and white as used in the website design or for a more striking design, consider using the ‘gold/orange’ of the legacy ‘electric e’, all of which can be seen on http://www.powermeterstore.com/

not sure

This logo should be either a circle or square (or slightly rectangular, but it should not be too tall or too long).

Our products fit into three categories:
Electrical test equipment
Gas detectors for worker personal safety
Energy measurement - both in an industrial context for cost savings and also some products that come from a ‘green’ angle.

Our customers are predominately male although we don’t wish to the logo to be TOO masculine.

The logo you design will be used both for the optimumstores.com website (which will have the same design as the powermeterstore.com design previously given) AND it will be used for our company, Optimum Energy Products. So the logo should not incorporate the company name or website name because it needs to work for both.

Lastly, regarding the use of the slogan in the logo - we aren't sure if we want to see the slogan in the "illustrative" or "initial" style that we are asking you to create, or whether it should appear alongside either the company name or website, which will appear next to your logo.

We are open to ideas and look forward to seeing what you have! Go get 'er!