Yacht Detailing Company - Logo Redesign / Refresh

First Mate Yacht Care

Contest Holder runsweetlew ?

Last Logged in : 2860days14hrs ago

Concepts Submitted

Guaranteed Prize

225

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Yacht Detailing Company - Logo Re ...

Industry: Cleaning Logo

Contest Launched: Jan 06, 2014

Selected: 1 winning design from 71 concepts

Winning Design by: validesign

Close Date: Jan 20, 2014

Concept #69

Awarded as a winner

#69

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Creative Brief

Project name

Yacht Detailing Company - Logo Redesign / Refresh

Design Text

First Mate Yacht Care

Tagline

Include this tagline in my logo.

Describe who/what this design is about

Clean, professional, fun, trust.

Industry type

Cleaning

What kind of design are you looking for?

Illustrative

Character

How would you describe the effect in your logo:(Check all that apply)

Masculine
Modern
Retro
Youthful
Sophisticated
Simple
Professional

What colors would you like?

navy blue, yellow

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

We've been in business since 2009. Our current logo was designed then. While we love the current logo, it has many flaws. It has too many colors, lots of shadows, too much detail, which make it hard to reproduce on a variety of items (ie. shirts).

We are open to many possibilities on the redesign. At the end of the day it needs to be easy to reproduce and convey our fun/professional demeanor.

Things which MUST REMAIN:
Colors of navy blue and yellow.
Font choice of andes and springLP.

Please provide a color logo and a black/white logo.

Beyond that, we are pretty open. If you want to just clean up our current logo but make it a bit flatter, we are open to that. If you want to completely redesign the entire logo, go for it, we only ask you keep at least a few elements of our current design (ie, keep the girl, but ditch the anchor) as to not confuse our customers when we rebrand everything.

Colors:
PANTONE 116 U
PANTONE 193 U
PANTONE 295 U
PANTONE Process Cyan U

Fonts:
Andes
SpringLP

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Discussion

Comments

January 10, 2014 1:22 PM
runsweetlew
Project Holder

Don't feel like you have to use the girl from our current logo, if you can create a different girl with few details and looks good, go for it. A silhouette perhaps?

0 0
January 10, 2014 12:01 PM
runsweetlew
Project Holder

Thanks for all the designs! We like a few, but haven't been blown away yet. THANKS!

0 0
January 09, 2014 10:22 PM
runsweetlew
Project Holder

Please don't feel confined to just taking the colors out of our current logo. We've figured out how to flatten the logo down into less colors and could have saved the $. Just use the old logo as a reference point.

0 0
January 09, 2014 1:10 PM
runsweetlew
Project Holder

If you want to work in a piece of cleaning equipment, a brush, or a hose, that could work well.

0 0
January 07, 2014 10:41 AM
runsweetlew
Project Holder

Feel free to drop the girl as part of the logo as well. There just needs to be a little consistency between logos.

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 69	$ 225

Yacht Detailing Company - Logo Redesign / Refresh

Concept #69

Creative Brief

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