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Yacht Detailing Company - Logo Redesign / Refresh

First Mate Yacht Care

Contest Holder runsweetlew ?

Last Logged in : 3091days9hrs ago

Concepts Submitted

71

Guaranteed Prize
225
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Yacht Detailing Company - Logo Re ...
Industry: Cleaning Logo
Contest Launched: Jan 06, 2014
Selected: 1 winning design from 71 concepts
Winning Design by: validesign
Close Date: Jan 20, 2014


Yacht Detailing Company - Logo Redesign / Refresh - Cleaning


Awarded as a winner
Project Report    

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#59

#53

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#22

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#26

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#14

#13


Creative Brief


Yacht Detailing Company - Logo Redesign / Refresh

First Mate Yacht Care

No

Clean, professional, fun, trust.

Cleaning

Illustrative
Illustrative

Character
Character


Masculine
Modern
Retro
Youthful
Sophisticated
Simple
Professional

navy blue, yellow

not sure

We've been in business since 2009. Our current logo was designed then. While we love the current logo, it has many flaws. It has too many colors, lots of shadows, too much detail, which make it hard to reproduce on a variety of items (ie. shirts).

We are open to many possibilities on the redesign. At the end of the day it needs to be easy to reproduce and convey our fun/professional demeanor.

Things which MUST REMAIN:
Colors of navy blue and yellow.
Font choice of andes and springLP.

Please provide a color logo and a black/white logo.

Beyond that, we are pretty open. If you want to just clean up our current logo but make it a bit flatter, we are open to that. If you want to completely redesign the entire logo, go for it, we only ask you keep at least a few elements of our current design (ie, keep the girl, but ditch the anchor) as to not confuse our customers when we rebrand everything.

Colors:
PANTONE 116 U
PANTONE 193 U
PANTONE 295 U
PANTONE Process Cyan U

Fonts:
Andes
SpringLP

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Discussion


Comments

  • January 10, 2014 1:22 PM
    runsweetlew runsweetlew
      Project Holder
    Don't feel like you have to use the girl from our current logo, if you can create a different girl with few details and looks good, go for it. A silhouette perhaps?

    Like Icon 0   DislikeIcon 0
  • January 10, 2014 12:01 PM
    runsweetlew runsweetlew
      Project Holder
    Thanks for all the designs! We like a few, but haven't been blown away yet. THANKS!

    Like Icon 0   DislikeIcon 0
  • January 09, 2014 10:22 PM
    runsweetlew runsweetlew
      Project Holder
    Please don't feel confined to just taking the colors out of our current logo. We've figured out how to flatten the logo down into less colors and could have saved the $. Just use the old logo as a reference point.

    Like Icon 0   DislikeIcon 0
  • January 09, 2014 1:10 PM
    runsweetlew runsweetlew
      Project Holder
    If you want to work in a piece of cleaning equipment, a brush, or a hose, that could work well.

    Like Icon 0   DislikeIcon 0
  • January 07, 2014 10:41 AM
    runsweetlew runsweetlew
      Project Holder
    Feel free to drop the girl as part of the logo as well. There just needs to be a little consistency between logos.

    Like Icon 0   DislikeIcon 0