Ice cream is a comfort food. It is not just a kid’s delight, adults fancy it just as much. In fact there is no fonder childhood memory than the sound of an ice cream truck in your neighborhood. However, while growing up we tend to get more brand-conscious and perceive an ice cream brand from its apparent packaging and identity design. This explains why swaying consumers towards a particular brand requires attractive imagery and a custom logo design.
With an ice cream logo, what’s the first thing that comes to your mind? A mascot, a cone, small and fancy dreamland, truth be told, this industry has its own benchmarks. Sometimes, you will find a combination of all these three elements. Another essential aspect is the color that sub-consciously reminds you about the appetizing flavors of the ice cream joint. If you have recently started a business on ice cream or frozen delights, now is the best time to get the logo designed, especially after Pantone has announced its dual color shades for the year. And you know what, Rose Quartz and Serenity will perfectly depict ice cream business.
In most cases pastel colors and curvy fonts can seal the deal for you. Think out of the box to make your logo delectable and recognizable from a distance. Introduce a character if your business model caters to kid’s flavor. For adults you might consider dropping shadows to make a logo look subtle. The choice of colors can also vary according to the type of business.
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