Logo for Softwashing (building cleaning) company

Comments

• November 02, 2015 5:03 AM
   twoclicks
    Project Holder
  Hello everyone. Thank you for your continued work and some good designs coming through. Just to clarify a few points so that you don't waste your time - please ensure you read the brief fully before designing. Softwashing is a low pressure cleaning method. It is different from pressure washing so please don't use an image of a pressure washing lance in your logo as some of you have done. Also please do not use a handheld spray bottle as softwashing does not involve these. It is probably better not to try to depict the actual spraying gun itself as this is very unique to softwashing and is probably not immediately recognisable to people. Just concentrate on the idea of the the spray itself (bearing in mind it is a soft, low pressure spray). Above all, the design needs to be very simple and iconic. lots of the designs coming through are still too busy and complicated, and will not work well when printed very small, or embroidered onto clothing. Thanks again
  
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• November 01, 2015 12:39 PM
   twoclicks
    Project Holder
  Hi guys thank you or your work on the latest logos. However the type of spray gun that some of you are including is not the sort used in soft washing so unfortunately your logos do not represent the process clearly. Sorry
  
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• November 01, 2015 12:38 PM
   twoclicks
    Project Holder
  Hi guys thank you or your work on the latest logos. However the type of spray gun that some of you are including is not the sort used in soft washing so unfortunately your logos do not represent the process clearly. Sorry
  
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• November 01, 2015 12:38 PM
   twoclicks
    Project Holder
  Hi guys thank you or your work on the latest logos. However the type of spray gun that some of you are including is not the sort used in soft washing so unfortunately your logos do not represent the process clearly. Sorry
  
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• October 30, 2015 7:42 AM
   twoclicks
    Project Holder
  Hi guys Thank you for all of your designs so far and the work you have put in. At the moment we have a clear favourite that is Sacril's design, which is simple, modern and iconic, and clearly represents the 'feeling' of softwashing. We feel that a lot of the designs coming through are far too complicated, with too many different shapes and elements. Simplicity is must with this logo as it needs to work well as an embroidered motif on clothing. Your logo does NOT HAVE TO show buildings, just has to represent the idea of softwashing (which is gently spraying things to clean them - NOT pressure washing or wiping/scrubbing them). There is a still a week to go in this contest, if you can come up with an idea as simple and effective as Sacril's we'd love to see them! Thanks again
  
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• October 28, 2015 4:05 PM
   twoclicks
    Project Holder
  *************************************************** The logo is for a cleaning company specialising in a new cleaning method called Softwashing (as well as also offering more traditional cleaning services). Softwashing is a safe, effective and eco-friendly low pressure cleaning method. It is an alternative to traditional pressure washing methods and can be used to clean all outdoor surfaces, including roofs, walls, cladding, stone concrete & brick and wood. A solution of chemicals is sprayed onto the surfaces using a low pressure spray gun. The company cleans both residential properties (houses) and commercial properties (shops, offices etc). This website (http://www.softwashsystems.com) has good information including videos which show the process. (Please note DO NOT take any inspiration from the design/styling on this site). We require a clean, modern and logo that clearly represents the concept of cleaning a building in a clever, simple and iconic way. It should be IMMEDIATELY OBVIOUS when looking at the logo exactly what the company does (e.g cleaning the exteriors of domestic and commercial buildings). It should NOT consist of pure typography or an abstract shape like a swirl or stripe. We do NOT want to see a droplet of water used as the main motif. This has been done too much in the industry already. It should be crisp, clean and modern (using a maximum of one or two block colors) with an emphasis on shape and outline rather than lots of gradients/shading or inner complexity. It should work well when displayed both very small and very large, and should be easily reproducible for screen, print and also embroidered onto clothing/uniforms. 'UK' is just part of the name, there is no need to represent the 'UK' in the graphic or colour scheme. Color-wise it should feel representative of cleanliness, fresh water, air, and eco-friendliness. E.g. lighter blues and perhaps elements of green. ****************************************
  
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• October 28, 2015 9:32 AM
   twoclicks
    Project Holder
  Hi guys. Some good efforts starting to come through now. ** IMPORTANT *** PLEASE READ THE BRIEF BEFORE DESIGNING YOUR LOGO. I do not want pure typography or an abstract shape like a swirl or a circle. The logo needs to visually represent the process of softwashing, so that it is immediately obvious to someone viewing it, what the company does. The company does both commercial and residential cleaning so if you are representing buildings in the logo please take this into account. Thanks for you work so far!
  
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• October 27, 2015 2:47 PM
   twoclicks
    Project Holder
  Hi guys. Please bear in mind that I need to see some kind of custom graphic/icon which represents the softwashing process, rather than an abstract shape which some of you are doing. Also the UK is just part of the name, there is no need to represent the 'UK' in the graphic or colour scheme. I would like to see lighter blue tones used rather than dark blues/purples. It should feel representative of cleanness, fresh water, air. Thanks!
  
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• October 27, 2015 2:47 PM
   twoclicks
    Project Holder
  Hi guys. Please bear in mind that I need to see some kind of custom graphic/icon which represents the softwashing process, rather than an abstract shape which some of you are doing. Also the UK is just part of the name, there is no need to represent the 'UK' in the graphic or colour scheme. I would like to see lighter blue tones used rather than dark blues/purples. It should feel representative of cleanness, fresh water, air. Thanks!
  
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• October 27, 2015 2:47 PM
   twoclicks
    Project Holder
  Hi guys. Please bear in mind that I need to see some kind of custom graphic/icon which represents the softwashing process, rather than an abstract shape which some of you are doing. Also the UK is just part of the name, there is no need to represent the 'UK' in the graphic or colour scheme. I would like to see lighter blue tones used rather than dark blues/purples. It should feel representative of cleanness, fresh water, air. Thanks!
  
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