WEBSITE COMPANY REDESIGN LOGO

Comments

• November 06, 2016 12:23 PM
   Savoir1
    Project Holder
  I just wanted to take the time to thank everyone for participating in this contest. Thank you so much for your time and effort. We choose the design that matched all of our requirements. 1) We asked for the loquat fruit to be the main feature of the design 2) We warned you that designs with fruit and text alone wouldn't cut it. 3) The design had to be modern, and not use out of fashion techniques (flat designs are in) we gave you many samples and warnings 4) The design had to also look good in black in white. Only 2 artist bothered to show us black and white versions out of over 100 submissions 5) We asked that the fruit's shape is accurate and recognizable 6) We asked you take the design to the next level by merging technology with the fruit without confusion or clutter or becoming too abstract 7) We mentioned the importance of typography numerous times and warned against the logo design becoming too focused on the type. The focal point should have been the fruit and the typography needed to fit the design. Although some of your designs were very interesting, and artistic I had to go with the design that matched our criteria and fit our company's identity | In the end, the artist we selected hit every point and took their initial design to the next level. I kept some of those earlier designs just so everyone could see the transformation. The winning artist brilliantly executed the design process in every way.
  
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• November 04, 2016 1:29 PM
   Savoir1
    Project Holder
  I have an idea: Could you take the top (or part ) of the fruit and open it up to the internet. Create something that symbolizes the world wide web without looking busy, like a vacuum sucking us in without it looking cheesy, or ugly. Even could be like a black whole. But again, nothing too busy and ugly. The fruit is still vital in the concept. Creating a website involves codes on the back end and creativity on the front in. Like a window to the world. How about a window to our company through the fruit? These are good clues to create something really interesting. https://www.google.com/search?q=black+whole+world+wide+web&rlz=1C5CHFA_enUS715US715&espv=2&biw=1535&bih=880&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMl_6fzo_QAhWqsVQKHXK5DHIQ_AUIBigB#imgrc=VCA_7A_nOkFfaM%3A https://www.google.com/search?q=black+whole+world+wide+web&rlz=1C5CHFA_enUS715US715&espv=2&biw=1535&bih=880&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMl_6fzo_QAhWqsVQKHXK5DHIQ_AUIBigB#tbm=isch&q=+world+wide+web&imgrc=UX3-XNuQE7RmBM%3A
  
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• November 04, 2016 1:29 PM
   Savoir1
    Project Holder
  I have an idea: Could you take the top (or part ) of the fruit and open it up to the internet. Create something that symbolizes the world wide web without looking busy, like a vacuum sucking us in without it looking cheesy, or ugly. Even could be like a black whole. But again, nothing too busy and ugly. The fruit is still vital in the concept. Creating a website involves codes on the back end and creativity on the front in. Like a window to the world. How about a window to our company through the fruit? These are good clues to create something really interesting. https://www.google.com/search?q=black+whole+world+wide+web&rlz=1C5CHFA_enUS715US715&espv=2&biw=1535&bih=880&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMl_6fzo_QAhWqsVQKHXK5DHIQ_AUIBigB#imgrc=VCA_7A_nOkFfaM%3A https://www.google.com/search?q=black+whole+world+wide+web&rlz=1C5CHFA_enUS715US715&espv=2&biw=1535&bih=880&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMl_6fzo_QAhWqsVQKHXK5DHIQ_AUIBigB#tbm=isch&q=+world+wide+web&imgrc=UX3-XNuQE7RmBM%3A
  
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• November 04, 2016 11:32 AM
   Savoir1
    Project Holder
  #77-76 Your type is excellent. I like the fact that you gave me completely different fonts in both submissions. The fruit is the brand can't tell this is a loquat.
  
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• November 04, 2016 11:28 AM
   Savoir1
    Project Holder
  #78 Thanks for submission, very unique look. Have to say that there is too much leaf. Could b developed more. Nice typology. Make sure not to stray too far from fruit in future concepts. Take my sample illustrated fruit as a guide.
  
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• November 03, 2016 4:22 PM
   Savoir1
    Project Holder
  Award has been raised and support documents have been updated. Please go to drop box file and read the "READ ME FIRST" DOCUMENT and especially check out the graphic called "Stages of logo design" using an onion. This is very important. Thanks.
  
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• November 03, 2016 1:42 PM
   Savoir1
    Project Holder
  Here is a cool modern design using an onion (please don't copy) this is only for inspiration. This this idea of bending the original work and creating something better and more creative that will be the identity of the company is what we are looking for and companies expect from professional designers. All of you are pros. The fruit is just the start of the process. Anyone can draw a fruit but can you take the fruit and create the company's identity? This onion logo is a perfect example of what I have said. Here are samples of what I mean by taking the original fruit to the next level: http://www.logoworks.com/blog/wp-content/uploads/2014/03/fruit-vegetable-logos-templates-logo-designs-026.png End end result of the logo should be a piece of art that is the companies identity. We want to create a brand: B R A N D I N G is a marketing strategy that involves creating a differentiated name and image -- often using a logo and/or tag line -- in order to establish a presence in the consumer's mind and attract and keep customers. https://www.google.com/search?q=modern+effects+for+logo&biw=2142&bih=1315&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjB0er9iY3QAhVK0FQKHWMdCEEQ_AUIBigB&dpr=0.8#q=cool%20modern%20logos&tbm=isch&tbs=rimg%3ACY3OeYF7DtXhIji84DE786DzgVuxXsQ5NGQySf_1LQZP24bj3O21WRMC7FNoRY_13CvGX5FJT-Cskyia_1lwh0eyvO6eCoSCbzgMTvzoPOBEfSJenaTdEUCKhIJW7FexDk0ZDIRhhzYikBKgEQqEglJ_18tBk_1bhuBF5nmaZQeQqRSoSCfc7bVZEwLsUEfHmRMDIHMugKhIJ2hFj_1cK8ZfkReO6eTNh_1dhgqEgkUlP4KyTKJrxF7_1uo3uTxP9yoSCeXCHR7K87p4EUsyl94ld-CY This logo uses an onion in the most unique way. Notice how the artist didn't just present an onion. They took the onion to the next level. Making it interesting, unique and very creativity. The onion is distorted and art is created in the end. This is what I would like to see in our logo.
  
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• November 03, 2016 12:37 PM
   Savoir1
    Project Holder
  #68 explain your concept in private mail please. The elements around the fruit should mean something. I'd like to know. It is important . Thanks for listening.
  
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• November 03, 2016 12:29 PM
   Savoir1
    Project Holder
  #62 yes more creative like this. What is the curvy in the background?
  
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• November 03, 2016 12:43 AM
   Savoir1
    Project Holder
  #53 Thanks for your design. . I think you nailed the fruit's shape. It is really nice. I don't think the texturized additions to the fruit work. You have added them to many of your submissions. That's too easy. You should start with the fruit. Get rid of everything else. Hide the layer. See the fruit alone. Changed the navel. then play around with the leaf. Do something unique. Add something unique that gives the design synergy. The entire concept has to look as if you painted a work of art. It shouldn't look like you added things for the sake of it. Please revisit the links to get fresh ideas. Check out the top fruit logos and ask yourself what makes the logo special. Compare your design to theres, does it measure up? If not then there needs to be more thought process. Step 2 completely change your typography. Also you have to be careful about details. Part of the name of the company is missing.
  
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• November 03, 2016 12:33 AM
   Savoir1
    Project Holder
  #59 Thank you for your design. This one is more like what I have been trying to convey. You have taken the initial loquat and made something interesting . It's a fresh design. This is a design where I can tell you were thinking outside of the box. It's more like something I would find in Austin Texas (where we are from). Also the design is modern and not dated. I'd like to see more thought processes like this one from you. Please play around with your typography. It doesn't work with this design. Upper cases in this design look too formal.
  
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• November 03, 2016 12:27 AM
   Savoir1
    Project Holder
  #55 loquat looks like a lemon because of the shape. What is the concept behind your design? That's the question everyone should ask themselves.
  
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• November 03, 2016 12:25 AM
   Savoir1
    Project Holder
  I'd like to take this time to thank all of you for your concepts. Thank you so much for submitting a design to this contest.
  
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• November 03, 2016 12:25 AM
   Savoir1
    Project Holder
  #40 thanks for your design. It looks like you are taking too much from the current logo. Should be an improvement if you are going to reinvent the concept.
  
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• November 03, 2016 12:21 AM
   Savoir1
    Project Holder
  #56 oops
  
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• November 03, 2016 12:21 AM
   Savoir1
    Project Holder
  I really like the way you illustrated the fruit. The I can tell it's customized. The thing is. I have already hired an illustrator to draw the fruit. The logo has to be more than an illustration of the fruit. It say something. Please look at the sample links to understand where I am coming from. Also check out the navel of the fruit. Thanks for your design.
  
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• November 03, 2016 12:08 AM
   Savoir1
    Project Holder
  #55 you nailed the typography for this submission. It is spot on. the right size and balance with first name and "Design". The way the two fruit are coming together looks like one fruit. The navel looks like a star. Leaves are not in proportion to actual fruit. They would have to be really big, so I understand reducing the size that is necessary for the design, but if the leaves are too small the proportion isn't right.
  
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• November 03, 2016 12:08 AM
   Savoir1
    Project Holder
  #55 you nailed the typography for this submission. It is spot on. the right size and balance with first name and "Design". The way the two fruit are coming together looks like one fruit. The navel looks like a star. Leaves are not in proportion to actual fruit. They would have to be really big, so I understand reducing the size that is necessary for the design, but if the leaves are too small the proportion isn't right.
  
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• November 03, 2016 12:03 AM
   Savoir1
    Project Holder
  #46 can you try a flat design for the logo. Can you experiment with a new concept. Like the original fruit shape better than the new one. This one looks slightly square on the top.
  
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• November 03, 2016 12:01 AM
   Savoir1
    Project Holder
  #53 Now that's interesting but I don't know it is a loquat fruit. Doesn't understand the concept. Doesn't look like much thought into the typography.
  
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• November 02, 2016 1:42 AM
   Savoir1
    Project Holder
  Before and after. See how a dated logo was transformed (including the fonts) The final logo is simple, modern and a huge improvement . Don't use dated techniques. Know what's completely dated. http://www.underconsideration.com/brandnew/archives/aquafina_logo_before_after.jpg
  
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• November 02, 2016 1:19 AM
   Savoir1
    Project Holder
  Award winning logos from the past few years http://www.awwwards.com/99-creative-logo-designs-for-inspiration.html
  
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• November 02, 2016 1:11 AM
   Savoir1
    Project Holder
  Samples of logos with fruit. Notice how these designs aren't just fruit and text. Lots of creativity and imagination went into these concepts. http://neatdesigns.net/25-examples-of-beautiful-fruit-logos/ | Here are more samples, notice how these logos are making a statement. What statement is your logo making? Some of the logos in the samples have the wow factor. You can tell thought was placed into the concept. http://ibrandstudio.com/inspiration/45-creative-fruit-vegetable-logos Notice how these samples are pieces of art. They take the fruit to the next level of creativity.
  
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• November 02, 2016 1:00 AM
   Savoir1
    Project Holder
  #40 don't get the concept. Could you explain?
  
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• November 02, 2016 1:00 AM
   Savoir1
    Project Holder
  #40 don't get the concept. Could you explain?
  
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