How Fitness Promotion Is Coming Home Through Gym Campaigns In The Pandemic
Featured Image: iStock/Olga Strelnikova
The fitness industry is growing at an exponential rate, and with the looming pandemic, it has seen its ups and downs. Just like any other business, the fitness industry was never immune to the pandemic, although it was aware of the fact that the world is becoming increasingly digitized.
Amid the Covid-19 lockdowns, gyms faced their set of struggles in the sense that they had to rethink things like how the cost of gym memberships will be affected, how will they maintain expensive equipment if it’s not being frequently used, and how will they conduct sessions online.
It’s not just about promoting exercise though; it’s about promoting proper nutrition as well as stress management techniques that allow people to maintain their lifestyle changes long-term. Along the way, it is also about building your fitness brand awareness.
A huge part of gym campaigns during the pandemic has also been about motivation. Coronavirus left many people without energy and unable to focus on tasks such as fitness. Unique, exciting, and entertaining ways had to be derived to promote fitness once again in order to remain healthy (overall) during such dire times.
Well, let’s begin exploring how fitness brands are creatively promoting gyms.
1) Rise In Fitness Applications
Fitness apps are growing in popularity as more and more people are becoming aware of the benefits of owning one. With fitness apps, people can track their progress, gain motivation to work out, and be able to stay on track with their personal fitness goals.
It is no news to anyone that the world has changed drastically over the past few years. The need to work out has become the new norm for many people all over the world. The problem with this is that many people find it difficult to find time or even get motivated enough to workout on a regular basis. Fitness apps offer an easy way for people who struggle with this, as they can do everything from tracking their workout routines to getting motivation via push notifications reminding them that they haven’t worked out in a while.
Fitness mobile apps are on the rise in the developing world, driven by a pandemic that has become yet another reason for obesity and inactivity. The smartphone revolution has also driven fitness app growth. The growth is driven by fitness apps that use data from heart rate monitors to track calories burned, monitor workout routines and provide motivational coaching.
The fitness apps for iOS, Android, Windows and other platforms make it easy for people to plan their workouts and stick to their goals. Some of the best fitness apps are: MindBody, MapMyRun, Fitbit, Nike+ Running, Daily Burn 365.
The popularity of fitness apps is growing as people become increasingly conscious about their health and search for ways to stay healthy or get healthier. These fitness apps offer an affordable way to meet those goals as they provide an easy-to-use interface and work with any device. Fitness apps are also versatile as they can be used by anybody and allow users to workout from anywhere, anytime.
2) Hike In Social Media Fitness Promotion
Gyms have had a long history of advertising through print media, radio, and television. But for long now, they are creating social media posts to target the millennial generation. Social media is a great marketing tool for gyms because it doesn’t require much effort or financial investment on their part, but offers big rewards in return. Once considered as a passing trend, it has now become a vital part of the fitness industry.
The advantage of social media marketing is the ability to create and post content with minimal cost and effort. Social media platforms are free to use, which helps gyms to save money on expensive marketing strategies unless they put ads that are also not as costly as other mediums of communication.
Social media is also more personal than other forms of advertising. It is a personal and humanizing form of marketing that is a great way for a company to connect with potential customers. There are a number of ways to do this.
- Exclusive group clubs
- Live workout sessions
- Recipe sharing
- Share fitness memes
- Post blog articles from website
- Retweet recommendations
- Share transformation pictures
- Demonstrate gym equipment
- Illustrated health tips images
- Show home workout videos
- Post guessing games
Can you guess our most popular bookings right now? Crack the code on our most-coveted classes and appointments and then head on over to the app to secure your spot. ✔️✔️✔️ pic.twitter.com/tbw62TZIC5
— ClassPass (@classpass) July 23, 2021
A good fitness routine calls for recovery days in-between workouts. Here are the most popular ways ClassPassers like to balance it out. ✌️ pic.twitter.com/Xl8p5jxXV7
— ClassPass (@classpass) August 11, 2021
- Reshare tweets as images
- Create image series on fitness tips
- Motivate people with quotes
- Post exercise facts and techniques
- Use Instagram Reels for short-form content
- Make dedicated highlights
- Share photos while in action
YouTube
- Do live exercise forums
- Share workout videos
- Do a Q/A session
- Invite fitness influencers
TikTok
- Do duets with fitness influencers
- Share bite-sized tips and tricks
- Show trainers in action
- Add comedy content
Make sure to add your gym and fitness centre logo to all your marketing images and videos. So with social media, gyms are able to reach out to new customers without having any geographical limitations. It has become easier than ever to find new customers worldwide with the help of digital marketing channels.
Explore: Fitness Logos Collection Fit As Outstanding Brand Identities
3) Offer Online Fitness Classes
Confidence, motivation and healthy routines are all essential factors in staying physically and mentally fit while living with a pandemic. This can be difficult when going to the gym or running on the street is not an option. Luckily, online fitness classes make it possible for people to exercise without leaving home.
Online fitness courses have been shown to be effective, especially during the coronavirus period. The plethora of options allows people of all fitness needs to stay active.
Many of these classes use a personal trainer who leads the class through a workout routine while guiding them through breathing techniques or reminding them of proper form and keeping the motivation level high.
- Make a dedicated website page for your workout sessions
- Use video conferencing tools for live workout classes
- Use third-party platforms to create and host gyming sessions
- Make a virtual fitness software to promote your HIIT courses, for example
One of the best things about online fitness classes is that they give you the chance to try different types of workouts. There are so many different video tutorials out there that will help you with everything from weightlifting to yoga, so you will never get bored!
Explore: How Fitness Brand Product Photography Can Be Your Success
Wrapping Up
Digital marketing tools are essential for promoting fitness during pandemics, as they are able to reach out to millions and promote the importance of fitness and exercise in order to maintain good health. According to a survey, since the start of the coronavirus pandemic, around 80% of the “fitness consumers” streamed workout live as compared to 7% in 2019. Online gyms and online workout videos are a great way to promote fitness in a time when people may be unable to get out of their homes.
If you are into fitness, how have you been staying healthy and fit during the pandemic?
