Clean Cut Tips To Improve Medical Cleaning Company Web Pages Design
Featured Image: iStock/sorbetto
Amid the Covid-19 pandemic, the healthcare industry branding and marketing has seen an influx because of increased demand, especially of the medical cleaning and sanitation businesses. According to PRNewswire, the worldwide “medical device cleaning market” will grow by 65% between 2019 and 2025. Because of the rise in global infections and viruses from Dengue to novel Coronavirus, it has become essential for medical cleaning companies to improve not only the services they provide but their marketing efforts too such as having clean cut and professional web page designs that are relevant and easily accessible.
Don’t Overwhelm Visitors With Everything
While, for search engine optimization, online businesses overflow their websites with keywords and key phrases but this strategy may work with search engine crawlers but it doesn’t help website visitors. Instead of putting all the information on one page or in the first fold of the web page design, you need to create landing pages that generate leads and customers for your medical cleaning business.
Curate And Structure Website Content
Coming down from the first tip, this one requires you to categorize and structure all the visual content, information, and data that needs to go on your web pages. This includes text, images and videos, and statistics. But what does curation mean in this context? Simply put, it is how you present your content. The point of doing this is to provide value to website visitors, build a credible and trust-worthy brand, make content attractive and graspable, and become a thought leader in the specific industry.
Focus On Navigation And Accessibility
What you place where and how matters in web page designing and thus, we bring your attention to navigation and accessibility of all your web page designs from home page to all the subsequent pages like about us, services, book now, gallery, and contact us. Skilled web designers responsible for making your medical cleaning services web pages can either use a modern ham-burger menu, a classic horizontal menu, hover drop-down menu, a contemporary scrolling menu, or a fixed side-bar menu. However, don’t hide important bits of information too deep in the website. Also, make sure that call-to-action buttons are prominent and social media icons are visible.
Make Responsive Web Designs
As per Statista, by 2023, the number of smartphone users will increase to 4.3 billion, with India, China, and America leading the way. Thus, it has become very important for businesses to tap the smartphone user market by either creating an app design for their medical cleaning facilities or by creating a responsive web design for their medical cleaning startup or small business. Now, the trick to making a winning web design for your company is by knowing how to hire the right web designer because once that is sorted, then everything falls into place.
Pick Befitting Website Theme And Color Palette
One can customize a website design or use a template to work with, whichever way a medical cleaning entrepreneur goes, the principal thing is to select a befitting theme and color palette. For informational and transactional search queries, people want to land on pages that provide correct and relevant content and one that looks like one can trust it. Try to use a theme with enough white space to symbolize cleanliness and hygiene, and go with colors like blue and green for a fresh appeal. Warm colors like red and orange on websites can highlight key information like an update.
Remove Outdated Information
Let your web developer and web content writer know they need to keep a check on the information in the sense that it doesn’t become obsolete. Also, the website needs to be updated with latest PR News for example, or with services and helpline catered specifically towards something like the current coronavirus crisis. After creating the all the landing pages, don’t leave them alone. Yes, it is a (somewhat) permanent solution, but it too needs to match the changing times. You should also keep adding or deleting seasonal discount offers or special deals.
Add Consistency To Web Page Designs
Create a connection between all the website’s web pages. One way to do this is to select a web template that makes sure the entire design looks like it comes from the same company. What does consistency mean? It is about making some key elements behave and look the same. For example, all the call-to-action buttons on your medical cleaner’s website have rounded corners. Another is that the navigation menu appears the same on all web pages. One more example is your cleaning service logo design appears on all web pages in the same position.
Consistency is in fact considered a design principle. In an article, UX Designer Anton Nikolov wrote, “Usability and learnability improve when similar elements have consistent look and function in similar ways.” Thus, web designers and developers need to make sure that some elements of design link the entire web design in some ways, not just through internal linking.
Write For People Not Just Search Engines
In a world where a picture is worth a thousand words, saying the right ones matter. Words and sentences you put on your website matter so don’t just make your medical cleaning business web design for search engines but design it keeping in mind your target market. Use phrases that aim to solve pain points. Try to humanize your marketing efforts by using the right phrases. Be technical, but be emotional and understanding too. Add keywords like cleaning, sanitation, disinfection, sterilisation but put them in the content in a way that invites clients and customers.
Make Your Website Local
Of course, a person living in one city will not avail the services of a company from another city or country unless they have medical cleaning franchises. In order to localize your medical cleaning site, you can use these few techniques: 1) add a map to your website’s contact us page, 2) add your website to local listings including posts like ‘top medical cleaning service providers’ or ‘best medical cleaners”, 3) use the name of the city or town your company functions in, 4) add the local address and phone number of your business, 5) use images that represent the locality you provide services to, and 6) buy a local domain name extension.
Which of these clean cut tips does your medical cleaning company website lack?
