90th anniversary logo (further only as „90 logo“) - Czech Public Radio Broadcast

90

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90th anniversary logo (further only as „90 logo“) - Czech Public Radio Broadcast

Main message:
The „90 logo“ must come across as modern (to symbolize the digital era), positive, compact but also
as serious and professional. The logo should also reflect our dominant position and competition advantage
in new media and online technologies.

Variations:
For promotinal items usage (i.e. pens,...) we ask also for a „horizontal“ design of the „90 logo“ .
Also the inverse color design is desireable.“

Colors:
Red: Pantone 200 C
Blue: Pantone 661 C
Black: Pantone Process Bl
We suppose that the basic logo of Czech Radio will be an integral part of the new „90 logo“.
In other case, the design proposal must suggest such usage of the logo, which would conclusively declare
the link with Czech radio.

Usage of the „90 logo“
Print, promotional items, POS, CD and DVD, presentation materials and systems, internet, etc.
Czech radio is a national cultural institution. Its mission is to werve the public.

Communications and Media