A Simple and Whimsical Logo Refresh

A Southern Gardener

Restoring, Rejuvenating and Refreshing your landscape

No

This is a logo (flower) that the client actually likes a lot. And it's important that she remains able to convey a sense of WHIMSY.

But it needs to be refreshed in several ways. Because while her personality is whimsical and fun, her business is high-cost high-value and so she needs to add a bit of sophistication.

For one, she needs to select a color palette that is appropriate and can be consistently used in her website (to come). She likes the pink and the green, I would like to incorporate some appropriate colors which balance and complement those. I will need the selected artist to identify Pantone / CMYK colors for all of the palette (including a match of the pink and the green that she currently uses).

Secondly, she needs to maintain the flower but add a little flair that makes it seem more grown-up. She likes polka-dots, but again needs to "grow up" with this look. She likes "fun fonts" and so it would be nice to identify one that complements the current one.

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