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Design Consultation

Advert for Newspaper

National Newspaper ad for national eye health week

Contest Holder Alisdair

Last Logged in : 348days17hrs ago

Concepts Submitted

87

Guaranteed Prize
250
Winner(s)

1

Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Featured

National Newspaper ad for national eye health week Marketing collateral Winning Design by gugunte


Awarded as a winner

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#36

National Newspaper ad for national eye health week Marketing collateral  Draft # 36 by monski

#33

National Newspaper ad for national eye health week Marketing collateral  Draft # 33 by monski

#68

National Newspaper ad for national eye health week Marketing collateral  Draft # 68 by monski

#67

National Newspaper ad for national eye health week Marketing collateral  Draft # 67 by monski

#65

National Newspaper ad for national eye health week Marketing collateral  Draft # 65 by monski

Creative Brief


Advert for Newspaper

National Newspaper ad for national eye health week

This advert is for a national newspaper and is to advertise the ultimate of detection and monitoring for glaucoma (an eye condition) It is advertising our business within a national eye health campaign. It is to look professional but also to advertise a cut price offer - instead of the normal £2500 it is £600 for the month of september.

Medical

Medical Optometrists, offering services to all ages but in particular those over 40 years of age who are more likely to suffer from glaucoma

The advert has to be 201mm in width and 90mm high. This is a direct response advert so the key things are the benefits, and the cut price and Call now! Please design using Indesign or illustrator with the original files also sent as well as a pdf. It can be full colour. The text in the advert has to include:

Do you want the ultimate glaucoma detection and monitoring?

The first private glaucoma clinic with 24 hour pressure monitoring in the UK*

24 hour pressure monitoring
Advanced GMPE nerve fibre layer scans
Gold standard visual fields
Award winning care

Buchanan Optometrists - Winners of independent practice of the year

National Eye Health Week Limited time special offer for the month of September**

Normal Price £2500 Special limited time offer £600

Book your appointment
Call Now on 01634 757307

www.glaucomaclinic.co.uk (for more information)

Small print - *Using corneal dimensional change **For eligible glaucoma sufferers only ask for T’s & C’s

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Discussion


Comments

  • August 29, 2015 9:51 PM
    Alisdair Alisdair
    Project Holder
    No horrible red eyes please!

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  • August 29, 2015 9:50 PM
    Alisdair Alisdair
    Project Holder
    OK, it is clear that no one is reading the comments! This is a RESPONSIVE ADVERT!! THE IMPORTANT BITS ARE THE DISCOUNT OFFER AND THE CALL TO ACTION WHICH IS THE CALL NOW - these need to be prominent!

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  • August 28, 2015 1:41 PM
    Alisdair Alisdair
    Project Holder
    OK, thanks so much for your submissions so far. Comment so far are that this is a responsive advert so our logo is not that important so it can be smaller, the call to action which is the book your appointment is the key thing so that should be towards the right hand side and towards the bottom. Also the special offer needs to be more obvious. You need to look at it and imagine what would catch your eye and make you read it. Design #4 interestingly has someone that has nothing to do with eyes! A doctor or a nurse or dental assistant - this is not relevant.

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