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Advert for Newspaper

National Newspaper ad for national eye health week

Contest Holder Alisdair ?

Last Logged in : 1261days1hr ago

Concepts Submitted

87

Guaranteed Prize
250
Winner(s)

1

Marketing collateral veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Advert for Newspaper
Industry: Medical Logo
Contest Launched: Aug 28, 2015
Selected: 1 winning design from 87 concepts
Winning Design by: gugunte
Close Date: Sep 09, 2015


Advert for Newspaper - Medical


Awarded as a winner
Project Report    

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Creative Brief


Advert for Newspaper

National Newspaper ad for national eye health week

Medical

Medical Optometrists, offering services to all ages but in particular those over 40 years of age who are more likely to suffer from glaucoma

The advert has to be 201mm in width and 90mm high. This is a direct response advert so the key things are the benefits, and the cut price and Call now! Please design using Indesign or illustrator with the original files also sent as well as a pdf. It can be full colour. The text in the advert has to include: Do you want the ultimate glaucoma detection and monitoring? The first private glaucoma clinic with 24 hour pressure monitoring in the UK* 24 hour pressure monitoring Advanced GMPE nerve fibre layer scans Gold standard visual fields Award winning care Buchanan Optometrists - Winners of independent practice of the year National Eye Health Week Limited time special offer for the month of September** Normal Price £2500 Special limited time offer £600 Book your appointment Call Now on 01634 757307 www.glaucomaclinic.co.uk (for more information) Small print - *Using corneal dimensional change **For eligible glaucoma sufferers only ask for T’s & C’s

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Discussion


Comments

  • August 29, 2015 9:51 PM
    Alisdair Alisdair
      Project Holder
    No horrible red eyes please!

    Like Icon 0   DislikeIcon 0
  • August 29, 2015 9:50 PM
    Alisdair Alisdair
      Project Holder
    OK, it is clear that no one is reading the comments! This is a RESPONSIVE ADVERT!! THE IMPORTANT BITS ARE THE DISCOUNT OFFER AND THE CALL TO ACTION WHICH IS THE CALL NOW - these need to be prominent!

    Like Icon 0   DislikeIcon 0
  • August 28, 2015 1:41 PM
    Alisdair Alisdair
      Project Holder
    OK, thanks so much for your submissions so far. Comment so far are that this is a responsive advert so our logo is not that important so it can be smaller, the call to action which is the book your appointment is the key thing so that should be towards the right hand side and towards the bottom. Also the special offer needs to be more obvious. You need to look at it and imagine what would catch your eye and make you read it. Design #4 interestingly has someone that has nothing to do with eyes! A doctor or a nurse or dental assistant - this is not relevant.

    Like Icon 0   DislikeIcon 0