American Foodservice Company Logo Re-Design

American Classics

Contest Holder rsauma ?

Last Logged in : 3310days3hrs ago

Concepts Submitted

196

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: American Foodservice Company Logo ...

Industry: Food Logo

Contest Launched: Jun 10, 2013

Selected: 1 winning design from 196 concepts

Winning Design by: giddycardenas

Close Date: Jun 28, 2013

Concept #183

Awarded as a winner

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Creative Brief

Project name

American Foodservice Company Logo Re-Design

Design Text

American Classics

Tagline

Include this tagline in my logo.

Yes

Describe who/what this design is about

This is a logo for an American foodservice brand. Products are sourced in the US and exported to overseas markets. Products include dressings, cooking sauces, and other ingredients for restaurants, hotels, bars, etc. It is important for the brand logo to highlight the American origin of the product ranges. Another important aspect to portray is the brand's prestige and high quality.

Industry type

Food

What kind of design are you looking for?

Symbolic

How would you describe the effect in your logo:(Check all that apply)

Modern
Simple
Professional

What colors would you like?

Red, White and Blue are essential to portray the American identity. In addition, there will be a an award ribbon that will have a golden-colored medal.

How many colors do you want in your design?

Do you have any additional suggestions or ideas?

I want the designers to be creative but to keep the design relatively basic. Both "American" and "Classic" need to be straight line and probably one on top of the other. I also want a gold medal ribbon with 5 stars to be in the logo. How you incorporate the medal in the final logo is a matter of your own creativity. Please see the uploaded pictures for more detail and inspiration. I am uploading the existing brand logo with some pictures for inspiration. I will include details on how I visualize them being incorporated in the logo.

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Discussion

Comments

June 17, 2013 12:58 PM
rsauma
Project Holder

I want to inform everyone that I am pushing back the deadline for this project to Friday, June 21. This extension is due to a strain on my work schedule this coming week, and I want to take the time to make editorial suggestions in order to be fully satisfied with the design. Friday will be the final day! Thank you for your understanding. I will be messaging individuals in order to arrive at a perfect version of the logo I am looking for.

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June 16, 2013 9:31 PM
giddycardenas

Dear PH, Kindly check your messages link located at top right corner of screen. Thank you!

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June 15, 2013 9:20 AM
rsauma
Project Holder

I need the design to be simple. Remember, this will be printed on food labels and the more complex the picture is, the more expensive the label will be to print. Simple and only 2 colors!

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June 14, 2013 2:06 PM
rsauma
Project Holder

Originally, I was looking for a design that incorporated a gold medal in the background or side of the logo. After some discussions with my company, we decided that we would like to change the guidelines a bit. Our goal is to have a classic "American Diner" look to the logo. I uploaded some new pictures with a bit of directions, please take a look for inspiration. Biggest change is to use just the red white and blue colors. No more gold. When printing a label, gold comes out terribly and it was my mistake to suggest it to you all in the first place. I will be contacting some of you individually to modify your existing drafts. Thanks for the hard work guys, keep it up!

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June 11, 2013 9:25 AM
SiteAdmin

Attention Designers!! MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you are providing 2 or 3 different color versions of the same logo in one draft, please make sure that if the particular draft gets finalized, each color version should be separated before you will send the final files. Thanks, MB/LDG/LS Team

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 183	$ 200

American Foodservice Company Logo Re-Design

Concept #183

Creative Brief

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Comments

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