As One Yoga logo

As ONE

a yoga collective

Yes

This logo is for a new business. As One is a yoga studio/collective with a wide yoga lifestyle offering, including yoga classes, meditation, natural and healthy foods/drinks, yoga retail, etc... As One “embraces the tradition and totality of yoga with modern urban hipness”. The totality of yoga here means a union of mind, body, and spirit. In other words, this is NOT simply about yoga fitness or yoga exercise. As One is an “authentic” yoga studio. This studio will be clean, modern and high quality, with an urban “hip” feel.

The As One mission is "To be of a place for you to connect with your truest self and your world through the practice of yoga." The As One brand elements are “being as one with yourself and your world”. The brand design is a “blend of tradition with modern”. These brand elements and design should come out in the logo. To clarify further:

Brand elements:
1. “Being as one with yourself”. The “internal” As One. Oneness. Individuality. Awakening to one's truest self. Finding and being As One with your authentic self. A unification of mind, body, spirit, and soul As One.

2. “Being as one with your world”. The external As One. Connectedness. Being connected and As One with your community and the world. Living and breathing As One… no separation between you and me and the world

3. Other words to consider as part of the brand identity include unity, service, etc…

Brand design:
Blending the tradition and richness of yoga with a modern urban hip feel.

The target audience is people who practice yoga. Demographics of these people are:

• 72.2 percent are women; 27.8 percent are men.
• 40.6 percent are 18 to 34 years old; 41 percent are 35 to 54; and 18.4 percent are over 55.
• 71.4 percent are college educated; 27 percent have postgraduate degrees.
• 44 percent of yogis have household incomes of $75,000 or more;
24 percent have more than $100,000.
• People who are eco concious, forward thihnking and aware of thier health and fitness.

Health