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Business Logo

Ducere Capital

Contest Holder pawhitejr ?

Last Logged in : 3576days23hrs ago

Concepts Submitted

167

Guaranteed Prize
250
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: Business Logo
Contest Launched: Nov 18, 2011
Selected: 1 winning design from 167 concepts
Winning Design by: protein
Close Date: Nov 30, 2011


Business Logo - Financial Services


Awarded as a winner
Project Report    

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#89

#70

#68

#66

#57

#54

#53

#51

#38

#37

#32

#29

#27

#26

#25

#23

#12

#7

#6

#5

#4

#152

#151


Creative Brief


Business Logo

Ducere Capital

Yes

Ducere Captial is a wealth management firm headquartered in San Antonio, TX.
This is a logo redesign - our current logo can be seen at www.ducerecapital.com.

Financial Services

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Unique/Creative
Clean/Simple
Sophisticated
Industry Oriented
Traditional
Serious

It currently uses blue, black, and gray. The new design should still incorporate blue. We would like to see differing hues and other potential additions.

not sure

Our current business cards feature the graphic D on the flip side. We would like the logo and the stationary to have a graphic/symbol that can stand alone without the name of the company.

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Discussion


Comments

  • November 27, 2011 9:35 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 123 - I really like your latest submission. Perhaps add the break in the letter D (to distinguish the letter c)like in your previous designs. I also wonder what the design would look like in white lettering on a blue circle.

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  • November 27, 2011 4:09 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 110 What if the logo became the first letter of Ducere and Capital. The word ducere was in blue to match the d and capital was in gray to match the c. You would probably need a font that more closely matches the logo. The logo would obviously have to be on the side instead of above the text. For colors, I would prefer a dark navy and a non metallic gray.

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  • November 27, 2011 3:13 PM
    pawhitejr pawhitejr
      Project Holder
    draft 109 - Really cool concept with the c being the shadow of d. Concerned how the graphic will show in black and white only - We don't know how to improve it with regard to this.

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  • November 27, 2011 2:58 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 103 - A good late entry. Not crazy about the colors. Gradient is too extreme.

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  • November 27, 2011 2:57 PM
    pawhitejr pawhitejr
      Project Holder
    Drafts 100 and 101 - We like the design, but not the color. We want a dark navy - almost darker than anything that has been presented. Closest one is bottom of the D in Draft 69

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  • November 26, 2011 8:40 AM
    pawhitejr pawhitejr
      Project Holder
    All of the entries have made us realize we like the original font used in the logo. Drafts 32 and 69 have treatments of this font we like. Sorry we don't remember the name of the font. We are open to restructuring the lines and colors to better link to the graphic.

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  • November 26, 2011 8:37 AM
    pawhitejr pawhitejr
      Project Holder
    Draft 65 - We would like it a darker blue and the ends of the letters squared off.

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  • November 26, 2011 8:31 AM
    pawhitejr pawhitejr
      Project Holder
    We like the darker blue/navy color in design 69. Would prefer this dark or even slightly darker.

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  • November 25, 2011 10:22 PM
    pawhitejr pawhitejr
      Project Holder
    tracygl - We like your original design (Draft 47) the best followed by Draft 54. We cannot decide if we prefer the logo above the words or to the left.

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  • November 25, 2011 12:31 PM
    pawhitejr pawhitejr
      Project Holder
    I like the 3d effect on the circle in Draft 33.

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  • November 25, 2011 12:29 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 40 - I like how the D (and C) looks. The overall feel needs to be less modern and more classic.

    Like Icon 0   DislikeIcon 0
  • November 25, 2011 12:28 PM
    pawhitejr pawhitejr
      Project Holder
    draft 47 - I really like the dc together. Any thoughts on including it in a shape (square/circle/etc)

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  • November 25, 2011 12:25 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 41 - font is too modern

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  • November 25, 2011 12:21 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 30/31 - Too space age

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  • November 25, 2011 12:19 PM
    pawhitejr pawhitejr
      Project Holder
    Drafts 44/45 - Don't want a diamond in the logo. I was looking to have the shape in Draft 12 rotated 90 degrees, so that it was a square on its point.

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  • November 23, 2011 8:01 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 27/29 - Can you go darker on the blue color - even with the 3d effect. Would also like to see with a diamond as opposed to the circle shape.

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  • November 23, 2011 7:58 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 26 - We don't like shadows at the base of the logo. We like how the D&C are incorporated into the ball, but it is a little too edgy - perhaps there is a way to soften it up.

    Like Icon 0   DislikeIcon 0
  • November 23, 2011 7:55 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 23 - The C is too prominent and it makes it hard to find the D. Not sure how to soften it up, but you are on the right track.

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  • November 23, 2011 7:52 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 25 - I like the concept, but I see the letter S when I look at it.

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  • November 23, 2011 7:52 PM
    pawhitejr pawhitejr
      Project Holder
    Draft 28 - I like that you have used a shape other than a circle. It is very clean. I don't see the D&C in the shape.

    Like Icon 0   DislikeIcon 0
  • November 23, 2011 1:32 PM
    pawhitejr pawhitejr
      Project Holder
    Draft #20 - Font is to "space age." I like how the D&C are laid out in the "ball logo", but it needs a more sophisticated feel. Maybe closer to the style you did in 22.

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  • November 23, 2011 10:44 AM
    pawhitejr pawhitejr
      Project Holder
    Draft 17 - I like how the blue font pops on the black background.

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  • November 23, 2011 10:44 AM
    pawhitejr pawhitejr
      Project Holder
    Draft 16 and 17: I like the 3D effect on the "logo ball" The D&C positioning need to be switched - at first glance it looks like CD.

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  • November 22, 2011 10:21 PM
    pawhitejr pawhitejr
      Project Holder
    Drafts 11, 13, and 14 have the same clean and classic look that we like, but I would prefer a more subtle or hidden treatment of the letters in the logo. That is what appeals to me about drafts 9 and 11.

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  • November 22, 2011 10:19 PM
    pawhitejr pawhitejr
      Project Holder
    I can't quite tell the difference between Draft 6 and Draft 7, but we like these very much. Probably the top design so far. Also like draft 12, but still can't decide between the circle and the square. We do like the "2nd layer" in design 12 around the outside of the square. Draft 6/7 might look good with the "2nd layer" around the outside of the circle.

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