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Business Logo - Aircraft Evaluators

Aircraft Evaluators OR AE

Contest Holder AircraftEval ?

Last Logged in : 4401days19hrs ago

Concepts Submitted

113

Guaranteed Prize

400

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Featured Contest

Live Project

Deciding

Project Finalized

Project: Business Logo - Aircraft Evaluato ...

Industry: Aviation Logo

Contest Launched: Oct 31, 2011

Selected: 1 winning design from 113 concepts

Winning Design by: petert

Close Date: Nov 10, 2011

Concept #103

Awarded as a winner

#103

#97

#60

#23

#107

#105

#104

#102

#101

#94

#92

#89

#87

#82

#74

#73

#71

#69

#68

#63

#62

#61

#51

#39

#33

#25

#109

#108

#106

#100

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Creative Brief

Project name

Business Logo - Aircraft Evaluators

Design Text

Aircraft Evaluators OR AE

Tagline

Include this tagline in my logo.

Yes

Describe who/what this design is about

This company appraises aircraft (Airplanes, Helicopters, Jets, etc;) This will be used on letterheads, appraisal reports, website, and business cards.
My current website is ( www.AircraftEval.com ) I don't have any current logo, but this will give you a sense of what kind of business it is.

Industry type

Aviation

What kind of design are you looking for?

Abstract Mark

Illustrative

Web 2.0

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Serious

What colors would you like?

Blue, Red, Black, Silver

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

I like the classic 1930's era of aviation, back when gas was cheap and the thought of flying was almost romantic and elegant. If the design could be modern with a classic 'birth of aviation' undertones.
Think of the movie 'The Aviator' with the shiny, silver streamlined airplane.

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Discussion

Comments

November 13, 2011 5:41 PM
AircraftEval
Project Holder

Sorry for the delay - Thank you all in participating, you all had great designs and it was a very hard choice. Ryan

0 0
November 10, 2011 3:57 PM
martinskowsky

Wow , a colibri ...

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November 09, 2011 5:54 PM
AircraftEval
Project Holder

Everyone - I've been getting a ton of new submissions, please read the comments that I have placed on other people to get a sense of what NOT to do =) No airplanes please, i don't want to limit the company to just evaluating airplanes. This company evaluates all types of aircraft. The designs look great - keep up the great work! If you have specific questions please send me a message. Thanks! Ryan

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November 08, 2011 9:08 AM
AircraftEval
Project Holder

#64, #65, #66, #67 - I like #65 and #64 the best. The company name is 'Aircraft Evaluators' so drop the word 'Aviation' and replace it with 'Evaluators'. I really like the thin line between the words, and the symmetry of #64.

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November 08, 2011 8:56 AM
AircraftEval
Project Holder

#59 - The text placement and the image are good, the text feels too modern - i'm going for more of a 'birth of aviation' vintage' 'art deco' '1920-30's' style font. I've shown an example as an attachment to the project brief. The 'AE' looks better as a solid color, it's tough to pick out the 'E', and it looks like there are two 'A's, one that is the same size as the 'E' and the other is in the negative space. I like the change in size and color for the two words 'Aircraft' and 'Evaluators', try separating them with a thin line.

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November 08, 2011 8:50 AM
AircraftEval
Project Holder

#56, #57 - I like #57 better, and I like how you've played with the 'f' in aircraft. The image (the 'AE') does not transmit the imagery the company is looking for. This company is about evaluation of the value of aircraft, not just airplanes but also helicopters. The tough part is trying to send that message through the logo. The image you have now looks more like a rising or setting sun rather than the evaluation of aircraft.

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November 08, 2011 8:30 AM
AircraftEval
Project Holder

#55 - The font looks better, now remove the 'AE' with the circle around it replace it with the 'AE' in draft #6.

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November 08, 2011 8:28 AM
AircraftEval
Project Holder

#51 - I like the sharpness of the shield and the wings off the side look great! The shadow line down the center of the shield is still distracting, meaning my eye goes directly too that. I like the idea of the shadow because it gives the image depth but try changing the intensity and/or orientation of the line so that your eye is less attracted to the line itself.

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November 08, 2011 8:19 AM
AircraftEval
Project Holder

#49, #50, #53, #54 - I like #49 the best, the image and the text look good in their placement. The text still feels to 'modern' or 'new'. try changing the font to some type of 'older' feel. I don't like the gradient used on the word 'Evaluators' limit it to solid colors. Also try adding a line in between the two words.

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November 07, 2011 10:13 AM
AircraftEval
Project Holder

#48 - I don't want to limit the company to just one type of aircraft. The text placement and size variation is good but i'm not a fan of that particular font. Try changing the text to something similar in the project brief (gloriaalternates_11715.gif)

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November 07, 2011 10:07 AM
AircraftEval
Project Holder

#45, #46, #47 - The 'symbolism' of the eagle and the shield is great but this eagle is too design heavy. I like the simplicity of your #15 and #9 designs.

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November 07, 2011 10:00 AM
AircraftEval
Project Holder

#42 Try changing the font to the one recommended in the brief 'gloriaalternates_11715.gif'. Fill in the 'A' so it's even on both sides and symmetrical.

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November 07, 2011 9:56 AM
AircraftEval
Project Holder

#40, #41 - Keep the 'AE' from #6 and change the font to something along the line of 'gloriaalternates_11715.gif' provided in the brief.

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November 07, 2011 9:53 AM
AircraftEval
Project Holder

#33 - I like the 'AE' image the size of the 'A' and the size of the 'T' in the word 'Aircraft'. I prefer the font in #39 better. Base your changes on #33 and/or #38(minus the lines on the right edge of the 'E' in the 'AE') In #33 and #38 change the color of the 'E' and 'Evaluators' to something that is in high contrast to the other color used.

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November 07, 2011 9:45 AM
AircraftEval
Project Holder

#30, #31 - I like #31 the best, but the text feels too modern and the colors are a bit off, try using high contrast colors. The design is nice because it's simple but it may be too tall.

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November 07, 2011 9:42 AM
AircraftEval
Project Holder

#27, #28, #29, #32, #43, #44 - I like #44 the best, The alternating colors for 'AE' in this context looks great. Use the color of the 'Evaluators' in the upper left corner along with the color of 'Aircraft' in the lower right one. I think those two would provide a good contrast. The image and the text are a bit 'soft'. Try and sharpen it by making the edges harder, the text slightly skinnier, and the wings pointier. I do like they symmetry of the design and the shape of the container holding the 'AE'. Keep up the great work!

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November 07, 2011 9:33 AM
AircraftEval
Project Holder

#26 The font looks great, I like the line between the two words. The 'AE' gets lost because it is hart to see, but I really do like the use of negative space for the letters. I'm a big fan of symmetrical images and this image feels heavy on the left side and light on the right (because of the 'E'. Try making the 'AE' smaller and easier to recognize.

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November 07, 2011 9:28 AM
AircraftEval
Project Holder

#25 The change looks great i really like the shield. I don't like the angled shadow across the shield, if it was changed to to a horizontal shadow line rather than an angled line it may look better.

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November 07, 2011 9:24 AM
AircraftEval
Project Holder

#24 I like the elegance of the font, i'm looking for more of a design or image with the 'AE' portion.

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November 07, 2011 9:24 AM
AircraftEval
Project Holder

#23 - I like #23 the best so far.

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November 04, 2011 9:11 PM
AircraftEval
Project Holder

#20 I like the simplicity of the design, the half moon is distracting and i don't like the image contained within a box. Try other shapes like a 'shield' or 'circle' to subtle communicate along the lines of the project brief. The font needs to be changed to more of a retro feel. Also add a line in between the 'Aircraft' and 'Evaluators'

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November 04, 2011 9:05 PM
AircraftEval
Project Holder

#19 Keep the 'AE' and the text placement of draft #6, but change the text of 'Aircraft' and 'Evaluators'. It still feels too modern.

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November 04, 2011 8:59 PM
AircraftEval
Project Holder

#18 The plane is distracting, also i don't want to limit the company to just one type of aircraft. The globe is distracting my attention from the 'AE' The wings on the 'AE' look like knife blades and the text of the 'AE' needs to have more of a 1920's - 1930's feel. The text looks great the 'A' is hard to read and the 'E' is hard to read (may be due in part by the placement of the globe.) The box that the text is in is a good idea, I don't like the color nor the 3D/drop-shadow.

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November 04, 2011 8:53 PM
AircraftEval
Project Holder

#17 Great airplane but I don't want to have an airplane in the logo, it limits the scope of the company to only airplanes. It does have a great feel to it. I don't like the text and the angle at which it is set at. The "AE" has a drop shadow of some sort on it that i don't like. Also don't use any gradients. stick with solid colors.

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November 04, 2011 8:49 PM
AircraftEval
Project Holder

#16 Great choice on the font, and I like the simplistic design. The lines next to the 'A' in 'AE' are distracting and taking away from the design. I don't like the circle that encompass the 'AE', play around with other shapes like a shield or ... something else to communicate on a subtle level.

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 103	$ 400