Business logo and watermark

LatFoto or LatFoto with graphical symbol

Contest Holder LatFoto ?

Last Logged in : 2880days44mins ago

Concepts Submitted

86

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Business logo and watermark
Industry: Photography Logo
Contest Launched: Jan 07, 2012
Selected: 1 winning design from 86 concepts
Winning Design by: anarte
Close Date: Jan 17, 2012


Business logo and watermark - Photography

Awarded as a winner
Project Report    

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Creative Brief

Business logo and watermark

LatFoto or LatFoto with graphical symbol

No

I need a classic clean brand/logo from one word "LatFoto" and maybe with some graphical elements. The logo will be main corporate identity.
Should be effective in full colors as well as in black and white.
Should be light and modern.
Should not lose its look and feel if reproduced on different objects and different backgrounds, on white/black or in different sizes (as well in small size) and text should be easy readable. Should be easy understandable on small size, that's why it can't contain small details.
If logo had 3D effects/shadows, then in 2D they should be effective as well.
It is welcoming some grafical elements, hidden message or some interesting concept. Maybe something typical from photography like this https://lh4.googleusercontent.com/-F-YnCqNVnuw/TwWGr5JbaMI/AAAAAAADNeY/TrGsc_lP7QE/s271/l_957217.jpg
But please don't make another copy (variation) of Picasa logo. Nothing to "feminine", many wedding photographer logos have curly/floral design elements.
I'm going to use it as a logo for website (http://latfoto.lv) about photography, business cards, CD, advertisement and also use it as a watermark on color and B&W photos in transparent mode. Should not be too aggressive or vibrant, but I don't want the design to be dark. Now I use this:
http://gallery.photo.net/photo/8937693-lg.jpg
but other solutions are welcomed. I see popular variations are like this:
http://cdn.c.photoshelter.com/img-get/I0000U61MN8OhbUE/s/900/900/hungary-budapest-F026709.jpg
Maybe there could be two variations of logo - one on the dark and one on the light background, but it should be universal any way - it will be used on photos (on light and on dark)

Photography

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative

Character
Character


Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Industry Oriented
Illustrative
Abstract

Platinum, grey, black and white or maybe unique colors. The only requirement is that it should look good on both dark and light backgrounds because its also being used as a watermark. I prefer 2 colors.

not sure

I understand than red is easy to combine with black and white, but this color is used by many photographers that's why I would like to not use this combination.

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