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Business Logo / Brand for Mobile SMS Text Company - TouchedByText.com

Touch By Text / TouchedByText.com

Contest Holder venturemedia ?

Last Logged in : 4221days21hrs ago

Concepts Submitted

130

Guaranteed Prize
350
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Project Finalized


Project: Business Logo / Brand for Mobile ...
Contest Launched: Jun 27, 2011
Selected: 1 winning design from 130 concepts
Winning Design by: sihem
Close Date: Jul 11, 2011


Business Logo / Brand for Mobile SMS Text Company - TouchedByText.com - Communications and Media


Awarded as a winner
Project Report    

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#11

#15

#113

#79

#38

#34


Creative Brief


Business Logo / Brand for Mobile SMS Text Company - TouchedByText.com

Touch By Text / TouchedByText.com

No

TouchedByText.com is a new and innovative web brand about to be launch in the mobile marketing arena. TouchedByText is a full service text message marketing company.
The text message advertising market is one of the fastest growing marketing mediums worldwide. Like the internet before it, it has unprecedented power and potential to reach its intended market with an immediate message or call to action. Through the use of "short codes" and associated "keywords" clients of TouchedByText create opt-in databases. TouchedByText provides its clients and partners with access to cutting edge technology and innovative ways to manage and market to their opt-in databases
Most of the industry focus - up to this point - has been on an enterprise level concentrating on large clients with high recurring costs and substantial setup fees. Fees can range from a few hundred dollars setup to hundreds of thousands for customized development. A typical enterprise client will pay between $10,000 and $75,000 a year to implement a text message marketing campaign. This model puts most small and medium sized companies out of the ball game.
TouchedByText’s target market is the small to medium size company and professional service providers. This segment of the market is largely overlooked and under served in the mobile marketing industry. TouchedByText operates on a subscription base model; each of our clients pays a small monthly fee to access our technology, use our short code and establish their own keywords. For under $1,000 a year, we provide the same type of technology and can offer the same campaigns that would typically cost a company more than $25,000 a year. We are able to do that by spreading out the costs over a wide range of clients and bringing the costs down for everyone. We essentially level the playing field for small and medium sized companies.
The design brief here is for a “fresh” corporate logo that will be suitable preliminary for web but also print.
The winning design must be able to appeal the target market. Examples of markets and uses include, but not limited to – Schools, Colleges, Restaurants, Real Estate, Retail Stores, Fan Clubs, Churches and Ministries, Media, TV, Radio and Nightclub & Bars.

Communications and Media

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Industry Oriented
Traditional
Local/Neighborhood
Retro
Serious
Illustrative
Youthful

potentially "blue" to convey trust, "green" to convey calm and refeshing

not sure

We have some designs that we didn't really like. You an download these from. http://www.mediafire.com/?5ft22tp357n89gk

Feel free to explore your own creative ideas. We will give detailed feedback to designs.

The winning designer will also have the opportunity to work with us to design the website look and feel. We are looking here for creativity not the ability to build a website.

Output to be in the usual Adobe CS formats. .psd .ai .psd .eps

Etc. etc.

Please ask if you have any questions, we will answer them. Thanks!

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Discussion


Comments

  • July 11, 2011 4:31 PM
    RPCreative RPCreative
     
    sorry the text in #126 shouldn't have gaps, I didn't spot that.

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  • July 11, 2011 4:03 PM
    venturemedia venturemedia
      Project Holder
    great designs everyone. This is going to be really difficult to choose.

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  • July 09, 2011 2:39 AM
    venturemedia venturemedia
      Project Holder
    @CattyCoockisKontol like your fingerprint design idea on #43 - Full name is Touched by Text though. @x3mart Thanks for those revisons, much better.

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  • July 09, 2011 2:36 AM
    venturemedia venturemedia
      Project Holder
    UPDATE - The full logo brand is called Touched by Text (touchedbytext.com) and not (Touch By Text / TouchedByText.com)which we mistakenly put in the title design brief. Thanks

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  • July 08, 2011 4:36 PM
    venturemedia venturemedia
      Project Holder
    The tone of the blues and greens being used are good. but still feel free to experiment on colours.

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  • July 08, 2011 4:30 PM
    venturemedia venturemedia
      Project Holder
    @tracymd thanks for your new designs prefer #28 over #29 would maybe like to see the fonts properly spaced instead of overlapped.

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  • July 08, 2011 4:28 PM
    venturemedia venturemedia
      Project Holder
    Hi All, Many thanks for all your submissions. @pixelgraphix #17 and #18 are on the right track -clear, simple and uncluttered. @madeleine #6 and #7 are good, could we see the logo in blue. #8 we condsider too simple. @joehig like your examples in terms of colour and look, however I think the hand/finger in #22 and #21 are not required. but do like the "radar" effect on the "o" on #21 @lacullinane like to concept too but think the "handset" could be more modern. @roshipotoshi clear logo but we think it is too "high tech" as a logo @dilloriffic #1 #2 #3 are really too simple and unsure of colours. @roofpoofboof like your concept #4 but would prefer a different font than the one used @tracymd prefer #26 over #27 as we considered the logo a bit cluttered with the changes in the fonts, would suggest that the font might be smaller. @nicholesexton #25 like the thought on using the handwriting font in the logo to portray the "touched" by feeling sometimes we have in handwritten notes. although we think the logo looks too feminine for the brand we are trying to portray. @myhands start of a good concept although we do consider the font to be too "high tech" maybe something more subtler @x3mart nice concepts prefer your less unclutter #15 over #16 good use of colour.

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