Business Logo for Real Estate Group

Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Traditional
Masculine
Abstract

This will mainly go on white background, most of the time. Although, a black background from time to time. Colors: black and white, gray, silver, deep red, maybe a purple. We're pretty wide open, but don't want to many colors to where it would be hard to read on a for sale sign. Clean, quick, simple, and unique. Probably just 2 or 3 colors for the logo really.

not sure

I like unique. I'm mainly looking for a really cool, creative, and unique text based logo. A certain way the name "Russell Realty Group" appears in ads. Maybe a unique font and arrangement? I'm not interested in using houses in my logo, no real estate oriented icons. I'm not opposed to an icon, but maybe an icon based on the letter "R"? Or an abstract icon or no "icon" at all. I'm open. I also like the use of negative space in a logo, but it's not a requirement. Here's a website with an agent's logo that I kind of like. He's a competitor in our market, so I can't use that one. But I like the different kind of font that's used in his name: http://www.rancholorena.com/images/trammellLogo.jpg