I want CareMeds to stand out. Maybe care in one color and meds in another. I think specialty pharmacy in smaller simple black or grey font below CareMeds might be best. I want some kind of symbol that everyone will associate with CareMeds like the golden arches for McDonalds or the Nike swoosh. One idea I had was a heart type care ribbon. Instead of the normal loop at the top of the ribbon, the loop becomes a cool looking heart and the bottom point of the heart is where the ribbon crosses itself and flows down. The heart ribbon could be part of the M in Meds as the M kinda resembles the upper portion of a heart. The M needs to read. The heart ribbon could also be behind CareMeds or the M or anywhere else. I'm not set on the heart ribbon but there needs to be some cool symbol that communicates we care.