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Clever Sweets Limited

CLEVERPOP

Contest Holder clever13 ?

Last Logged in : 4406days10hrs ago

Concepts Submitted

85

Guaranteed Prize
400
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Clever Sweets Limited
Industry: Food Logo
Contest Launched: Mar 19, 2012
Selected: 1 winning design from 85 concepts
Winning Design by: yulia
Close Date: Apr 02, 2012


Clever Sweets Limited - Food


Awarded as a winner
Project Report    

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#74

#73

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#39

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Creative Brief


Clever Sweets Limited

CLEVERPOP

The guilt free lollipop with benefits!

No

Welcome to Cleverpop, the sugar free, sweetener free, tooth friendly lollipop with outstanding natural flavours and colours and added vitamins.

This product creates an exciting new choice for kids aged up to 11. They will choose it for its best taste but also because they are familiar with fortified foods and recognise the benefits.

For inspiration see the asdf videos on You Tube and the illustrations for The Diary of a Wimpy Kid and Captain Underpants (kids best-selling books).

Food

Character
Character


Cutting-Edge
Unique/Creative
Clean/Simple
Modern
Fun
Playful/Cartoonish
Youthful

Possibly green, brown, white but flexible.

2

Nothing like Chupa Cups! Or any other old fashioned confectionery brands.

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Discussion


Comments

  • March 21, 2012 12:43 PM
    clever13 clever13
      Project Holder
    Hi All, Thanks for your ideas so far! Its clear the 'almost there' designs have two things in common.. 1. They are round (best visibility on wrap) 2. They feature a novel cute and futuristic character. To enhance these I suggest a raised eyebrow, shiny teeth, sparkly eyes or any other such features that communicate well being.

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