Corporate Logo KTS

Kelvin TOPSET

Contest Holder CorporatelogoKTS ?

Last Logged in : 5321days13hrs ago

Concepts Submitted

352

Guaranteed Prize
450
Winner(s)

1

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Project Finalized


Project: Corporate Logo KTS
Contest Launched: Aug 13, 2010
Selected: 1 winning design from 352 concepts
Winning Design by: logoboos
Close Date: Aug 23, 2010


Corporate Logo KTS - Corporate Services

Awarded as a winner
Project Report    

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Creative Brief

Corporate Logo KTS

Kelvin TOPSET

No

Kelvin TOPSET provides industry leading incident investigation courses, products and services to reduce the number of workplace incidents, to improve safety performance, awareness and to increase overall corporate profitability. Kelvin TOPSET works in high risk sectors - main clients would be FTSE 100 and Fortune 500 companies.

‘Our vision is to continue to be a sustainable and profitable business by teaching, delivering and applying the TOP-SET Incident Investigation System to a global market in order to protect lives.
By valuing and respecting people in a mutually supportive environment, we intend to fulfil company objectives in an organised, efficient, ethical and responsible manner’


Corporate Services

Abstract Mark
Abstract Mark

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Corporate
Modern
Industry Oriented
High Tech
Serious

Branding guidelines state that the following colours may be used: Colours (RBG) Maroon – r=126, g=10, b=41, Yellow – r=225, g=225, b=0 White – r=255, g=255, b=255 Black – r=0, g=0, b=0 Charcoal – r=54, g=54, b=54 Grey – r=168, g=168, b=168 Colours (CMYK) Maroon – c=0, m=95, y=40, k=49 Yellow – c=0, m=0, y=100, k=0

not sure

Please use the existing logo and modernise:
-keep the same exact layout in terms of the text positioning and freeform outline shape. The positioning of the text and freeform outline shape should not be altered (i.e Kelvin above TOP and freeform outline shape containing SET only, TOP and SET to be the same size)
- the freeform outline shape should be transparent (showing the background colour the logo is placed on), with the outline in colour. The outline can be changed in terms of line thickness - please note the shape is a registered trade mark.
- shading and lighting effects can be used to achieve a more 3-D and less flat appearance. Giving the logo more depth is desirable.
- The only change to the current layout of text and lettering permitted is that the text can be adjusted horizontally only – tracking - (not vertically), and the text font can be adjusted to modernise the logo bearing in mind the company’s values and the message that we would like to communicate (see above).

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