crush coffee - Looking for one business symbol, abstract or illustrative

crush coffee (coffee doesn't have to appear if represented as a cup etc.)

Contest Holder associates ?

Last Logged in : 4704days9hrs ago

Concepts Submitted

Guaranteed Prize

250

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: crush coffee - Looking for one b ...

Industry: Food Logo

Contest Launched: Apr 22, 2011

Selected: 1 winning design from 83 concepts

Winning Design by: danielwatson

Close Date: Apr 29, 2011

crush coffee - Looking for one business symbol, abstract or illustrative - Food

Concept #43

Awarded as a winner

#61

#50

#49

#43

#40

#39

#34

#29

#25

#24

#22

#14

#83

#82

#81

#80

#79

#78

#77

#76

#75

#74

#73

#72

#71

#70

#69

#68

#67

#66

Creative Brief

Project name

crush coffee - Looking for one business symbol, abstract or illustrative

Design Text

crush coffee (coffee doesn't have to appear if represented as a cup etc.)

Tagline

Discover Your Crush or DYC with the Y like old NYC subway token - optional

Include this tagline in my logo.

Describe who/what this design is about

We want to add art to every aspect of the experience, the logo should be striking and iconic yet elicit a passion, perhaps in a creative way, to drink coffee. The positioning is about being delicious, fresh, healthy and natural. "Crush" is really liking something in our usage.

Crush Coffee sells the highest quality delicious and natural specialty coffees and products, and we serve your communities, not just menus.

Crush Coffee donates at least 5% of profits and the "crush" also applies to the consumer picked charities and others benefited.

Industry type

Food

What kind of design are you looking for?

Symbolic

Abstract Mark

Illustrative

How would you describe the effect in your logo:(Check all that apply)

Unique/Creative
Clean/Simple
Modern
Local/Neighborhood
Retro
Fun
Feminine
Youthful
Abstract

What colors would you like?

(1-4 colors) Vodafone Red plus open to ideas within the following (blacks, tans, whites, blues, browns, greys). please avoid 80s pastels/flouresents, open to matte, shading or shinny or a mix

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Open to your ideas. unrelated artwork possible. Capturing the beauty of the aroma of coffee, creating an iconic coffee cup (your idea or http://www.thisnext.com/tag/stackable-cups-number-cool/ OR eva Zeisel museum cup: http://www.google.com/imgres?imgurl=http://farm3.static.flickr.com/2801/4466328331_9aac6b6d6b.jpg&imgrefurl=http://www.flickr.com/photos/31756808%40N00/4465146124/&usg=__N_RIW8l67VJQGr-Hj6ZEm23GY5I=&h=288&w=360&sz=22&hl=en&start=202&sig2=K9zmqmvEshWCP7Ave0BgMA&zoom=1&tbnid=t1kp_7g2KqQNNM:&tbnh=154&tbnw=188&ei=9zCyTcmlHqbs0gHfzvG2CQ&prev=/search%3Fq%3Deva%2Bzeisel%2Bcoffee%2Bcups%26um%3D1%26hl%3Den%26sa%3DN%26biw%3D780%26bih%3D855%26tbm%3Disch0%2C11954&um=1&itbs=1&iact=hc&vpx=490&vpy=300&dur=3715&hovh=201&hovw=251&tx=152&ty=140&page=17&ndsp=12&ved=1t:429,r:11,s:202&biw=780&bih=855 .

The coffee shop will have a rustic modern feel, worn wood and modern touches, yet warm and include some natural stone. Wonderlust.com has a cool logo on its main page, it evokes passion and art, if we could have something with that feel and also be appetizing / remind us of our ritual of great coffee.

Related Contests

Logo for innovative cookie made of ...

$300
Prize Money

77
Concepts

Unique logo design for a bakery and ...

$200
Prize Money

130
Concepts

Logo for Restaurant

$250
Prize Money

188
Concepts

Logo for a bakery

$350
Prize Money

137
Concepts

Discussion

Comments

May 21, 2011 3:39 PM
sheeraAllegra

still no result?

0 0
May 20, 2011 3:25 PM
danielwatson

Any update on this?

0 0
April 27, 2011 11:52 PM
associates
Project Holder

Such Great work! Makes our task challenging. Would like to see 34 with a easier to read font for Crush and the word Crush in both a red and the current color. Also would like to see the two beans below the word coffee. On 39 would like to see more substance or body to the cup. On #40, the swirl is very nice, let's give it its own color. would like to see crush on top of the circle and coffee on the bottom and no tag line (sizing and spacing as needed) last, can we make the two dots little 5-point solid stars For 22, a more modern cup and warmer/richer colors

0 0
April 25, 2011 1:34 PM
associates
Project Holder

Awesome work!! Thank you. We really like the type in #17, and the colors of #17, 16, 7, 5, 10. We really like the background of #14. 14, 7, 5, and 10 are our favorite icons so far.

0 0
April 24, 2011 3:42 PM
associates
Project Holder

Thank you for the early submissions. Like the colors. Looking for Art, for a unique icon. Warm modern or abstract, though open to other ideas. Like the wording in a line with the icon above (#2-4), other options would be to stack and align the words or put in a circle around an icon (like starbucks). Concept needs to appeal to all, just "a hint" of feminine or neutral. Like all lower case (or perhaps all upper case if not "too loud") like the abstract heart in #1, but hearts are tough to appeal to males. #2 typeset is too fanciful. We have seen the #2-4 cup and heart mist before and those particular graphics are too cartoon-like, but we like the idea conveying a warm cup.

0 0

Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 43	$ 250

crush coffee - Looking for one business symbol, abstract or illustrative

Concept #43

Creative Brief

Related Contests

Discussion

Comments

Cookie Policy