This logo will represent and convey that we're a fishing charter booking business.
Modern Simple Casual
This is a fishing charter booking website so obviously I want to focus on colors the representative of a boat, the water etc....
I have a pretty good idea of what im looking for. I want a logo that captures the following scene: a captain and 4-5 anglers fishing off the back of a big fishing boat. "Divide & Charter" will be the name on the back of the boat. Because my service allows people to split the cost of fishing charters I want these people to be broken up into 2 groups. Maybe a father & son fishing off one side and a father and daughter fishing off the other side. There needs to be at least 1 female fishing off the boat because females are a huge portion of our market. I want the scene to be action packed. Maybe the father holding the son by the back of his shorts so he isn't dragged in by the huge fish he has on. Be creative here! The main objective is for the logo to be simple, clear and concise (we are a fishing charter booking website that allows you to share the cost of private charters) yet catchy and alluring.