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Drug Sample Pack Design

Nausea Prevention Drug Packaging

Contest Holder spencerhawkins ?

Last Logged in : 57days20hrs ago

Concepts Submitted

25

Guaranteed Prize
410
Winner(s)

1

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Project: Drug Sample Pack Design
Industry: Health Logo
Contest Launched: Mar 20, 2011
Selected: 1 winning design from 25 concepts
Winning Design by: EleVen711
Close Date: Mar 30, 2011


Drug Sample Pack Design - Health


Awarded as a winner
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Creative Brief


Drug Sample Pack Design

Nausea Prevention Drug Packaging

I need a sample pack design for a new dietary supplement I am producing. I say sample pack, but it's not really a sample, that's how we are going to sell the drug, but it is packaged in the typical foil sample packs you see in stores. This is what I mean: (My favorite, but all four are good) http://www.cbdistributorsinc.com/images/Imodium-AD.gif http://fl2.shopmania.org/files/images/10161/single-dose-bayer-aspirin-10-packs~10160384.jpg http://beta.ioffer.com/img/item/117/499/357/o_mfZsnBHbgIjyxiw.jpg http://www.coupondad.net/blog/wp-content/uploads/2010/10/Alka_Seltzer_Box.gif My product is called "Acidase" and the tagline is "Nausea Prevention for Alcohol Use" Your job is to sell me my product. It is marketed as a dietary supplement, not a drug so any claim you make must be supported by scientific evidence. Ours is, we are Doctor/Physician Approved and have done several Double Blind Clinical Trials "Clinically Approved". Our main competitors are products like Chaser Plus, http://www.chaserplus.com/ and Rolaids, Tums, other antacids. Our product shares the same active ingredient as all of those above, but we are marketing our product differently, for Nausea Prevention, not "Hangover Prevention" or as an "antacid" even though it is the same thing, it must not appear that way. Chaser looks like something you would buy at a truck stop. It's trashy. Rolaids make your kids want to eat them, they are fun, colorful etc... We want to be professional. The imodium ad pack I showed above really captures that. We want people to see "Acidase" and think, wow, this might actually work. This is professional, I trust this product. It is doctor approved, is has gone through a clinical trial, this looks not only safe, but effective. We think a good way to do that would be to have a diagram on the package depicting how our product works. We suspect the active ingredient of acidase, carbonate ion, forms a "protective lining" around the stomach. Normally, alcohol irritates this lining and causes it to produce lots of acid. When acid accumulates in the stomach, you get nauseous and vomit to get rid of the excess acid. Our active ingredient both prevents this irritation and neutralizes the acid, preventing nausea. So maybe have a diagram like this, but obviously this is way to ugly, draw it yourself or find something better, that includes some cartoon of Acidase protecting the stomach and/or neurtralizing acid and maybe if you can think of a way, to show that now, since acid is low, the brain is not signaled to throw up/vomit. http://images.suite101.com/2342474_com_500pxstoma.png Everything I've said is a suggestion, the winner will be the product that I want to buy the most. Sell me "Acidase" The winner will get first offer for all future graphic design for Dietary Supplements from Hawk Industries.

Health

College Students

Suggestions: This product must look professional. See the imodium ad image. This must include some sort of Doctor/Physician Approved or Clinically Proven message. Must also include "Nausea Prevention for Alcohol Use" Must include "Dietary Supplement" Include a link to my website, http://acidase.com (it isn't up yet) This is a dietary supplement and as such must include the standard ingredients label on the back. The active ingredient is 1000mg Calcium Carbonate per tablet. There are two tablets per package. Two tablets per serving. The diagram is optional, I think it might look good, but it's up to you. While I technically call these requirements, despite whatever I said, the winner will be the package that I want to buy the most. It's as simple as that. If you decide you want to change the name of my product, change my tagline, not do a diagram, completely go against all of my suggestions, but it still sells me the product, that is fine by me. Sell me "Acidase"

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Discussion


Comments

  • March 30, 2011 4:17 PM
    spencerhawkins spencerhawkins
      Project Holder
    It's between EleVen and lottagloria and potentially eStudio. I plan on posting my favorites and letting me potential customers vote. I'll keep you posted. Thanks for all the great work guys!

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  • March 28, 2011 9:40 PM
    spencerhawkins spencerhawkins
      Project Holder
    Eleven, yes! Feel free. Go crazy! That's exactly what I want to see. And everyone else, please submit designs! just because I like two designers doesn't I have made a decision. I'm not making a decision until the contest ends.

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  • March 28, 2011 4:04 PM
    EleVen711 EleVen711
     
    @ spencerhawkins : from my design & lottagloria designs....it seems the colors refer to Blue - Green combinations Do you mind if i come with more fun style?...i want to try another color maybe thank you....best regards @ lottagloria : just you and me...=)

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  • March 28, 2011 12:37 PM
    lottagloria lottagloria
     
    Yes, of course PH. I hope I've understood correctly and these are the changes you want.

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  • March 28, 2011 1:35 AM
    spencerhawkins spencerhawkins
      Project Holder
    lottagloria I like 1C, can I see it in green? (As in make the clinically approved banner and stomach green, but keep the blue background) So far it's between you and Eleven. I think I'll put a vote on facebook and have my potential customers decide.

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  • March 27, 2011 5:57 PM
    lottagloria lottagloria
     
    Thanks jlongdesign! Supposingly they are still not available ... ;)

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  • March 27, 2011 4:34 PM
    jlongdesign jlongdesign
     
    Excellent work @lottagloria! I would want to purchase those tablets!

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  • March 27, 2011 11:23 AM
    spencerhawkins spencerhawkins
      Project Holder
    But Eleven's work is still the closest.

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  • March 27, 2011 11:23 AM
    spencerhawkins spencerhawkins
      Project Holder
    Contest extended. Prize upgraded. Still haven't seen something with quite the "wow factor" that I'm looking for.

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  • March 27, 2011 9:16 AM
    spencerhawkins spencerhawkins
      Project Holder
    Pavel, the drug is not an anti-diarrheal, it is too prevent nausea after drinking alcohol. Please see EleVen's designs for what I mean. There is no "loperamide" A D in the drug.

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  • March 27, 2011 7:16 AM
    jerald jerald
     
    To PH please kindly extint the time. Please. Thanks.

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  • March 24, 2011 11:48 AM
    MattUK86 MattUK86
     
    Dear Project holder, Thank you for your extensive replay. I do understand what you want to achieve here and you will be probably successful but even more if your feedback was more like i.e. 'could you change colours in your logo', 'the background is too blurry in my opinion'.... This is a good feedback. And if you have some time to look into the project and leave maybe few feedback if more designs arrive that would be well appreciated. And yes, there are designer who submit some work 15mins before closing time - but then you, as a project holder have about a week to choose the winner. Cheers, Matt

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  • March 24, 2011 7:58 AM
    jerald jerald
     
    i try what you mean.

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  • March 24, 2011 3:19 AM
    spencerhawkins spencerhawkins
      Project Holder
    The tablets look just (same size and texture) as tums http://withfriendship.com/images/d/16916/1954-tums-antacid.jpg It is not profitable to sell jars of tablets like tums, however, thus: We want to put two of the tablets in one of these foil packs: http://fl2.shopmania.org/files/images/10161/single-dose-bayer-aspirin-10-packs~10160384.jpg And sell 5 foil packs per box. I do not have any set dimensions yet, so just go with what seems reasonable and we will work around it. Just make a small box, maybe about the size of a condom box? haha. Just enough to put 5 or so packs in. I need to get the graphics made before we start tablet production so the dimensions will work around your design. I might ask and pay extra for the winning design to make a "party pack" for 50 foil packets, but that is unnecessary at the moment. As to the comments on other peoples work, if I was 100% happy with anyones design I would have finalized it already. I have not done that. There is a difference between design number 1 and design number 2. Design number 1 wasn't at all what I wanted. Designer number 2 was much closer. My comment was so future designers don't waste there time making something similar to 1 for that is not what I want. This is my way of providing feedback. No one gets "special treatment" for submitting their design first. As I said in the description, sell me the product. That's what I care about. Someone who submits something 15 minutes before the deadline has just as good of a shot as anyone else for I won't finalize anything until the contest is over. If you submit your work early, you get the benefit of me making suggestions. A "excellent work" means just that. I like his work. I like a lot of peoples work, you guys are all really talented and that's why I'm having a "contest". I expect to have multiple designs I really like, and I hope it's a tough decision. If I wanted one designer to make something, I know a few graphic designers, that's not what I want. This is a product that needs to capture peoples attention so I want a diverse array of designs to choose from.

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  • March 23, 2011 5:03 PM
    MattUK86 MattUK86
     
    OKAY. We may sell you your product, I need to lower acids in my stomach myself lol - Could you please let me know exactly how the tablets look like and what size of boxes would you like to sell them in. (For example, Nurofen Plus, an excellent design and potentially very bad drug but - same box, 3 different types - 12, 24 and (at least in the UK) 32 tablets. Only the width is changed between 32 and 24/12. With these information I can move on with my own concept as I've got one or two. Regards, Matt

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  • March 23, 2011 4:41 PM
    MattUK86 MattUK86
     
    TTeddy is right. We all value our time and by saying 'an excellent job' you say - I want your design maybe a bit changes made to it. It's not a big thing to do such a design - it even reminds me of some other packs... $310 for it is really nothing as normal agency for one concept would have charge minimum of $700 as I worked in the industry. I may do something in my free time though - I am doing my second degree at the moment and it would actually help me both ways. matt

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  • March 23, 2011 12:50 AM
    spencerhawkins spencerhawkins
      Project Holder
    Also potentially include: "Eliminates Hangovers", "Prevents Vomiting"

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  • March 23, 2011 12:45 AM
    spencerhawkins spencerhawkins
      Project Holder
    Designers, I have not selected any candidate. My comment to Eleven was a general comment referring to that being the style I'm looking for, as opposed to the first submitted design. I don't necessarily like the stomach design. It just doesn't seem like it is showing the drug working if that makes since. And can you list "Protects Stomach" first followed by "Neutralizes Acid" And tablets are chewable, you swallow pills.

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  • March 22, 2011 3:30 AM
    TTeddy TTeddy
     
    No point submitting any. Sounds like you've picked the one you want. Cheers

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  • March 22, 2011 3:30 AM
    TTeddy TTeddy
     
    Pills...tablets...what's the diff?

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  • March 21, 2011 12:25 PM
    EleVen711 EleVen711
     
    @ spencerhawkins : thank you for the comment....i'll make another design....thank you.Best Regards

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  • March 21, 2011 8:08 AM
    spencerhawkins spencerhawkins
      Project Holder
    EleVen711, excellent work! Just what I'm looking for. The only thing you might change is that they aren't pills, but tablets. They will looking something like this: http://www.healthsquare.com/common/images/b/BCM07410_88440_5.JPG

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  • March 20, 2011 8:47 PM
    spencerhawkins spencerhawkins
      Project Holder
    9bites, this isn't a business card. A "logo" isn't as important per say as it isn't the focus of the project. I imagine, (though don't hold me to this, I'm not sure how it looks) something like "Acidase" in the top left/center of the package and a cartoon of a body with acidase lining his stomach on the right side. And below "Acidase" spanning the package and in the center/left "Nausea Prevention for Alcohol Use" and whatever else looks good. It makes no sense and is unnecessarily expensive to pay someone to design a logo, then force a graphic designer to use someone else's logo to design a package and to force another designer to design a website based on around two other designers "vision". I don't want to impose requirements or suggestions because I'm not an artist, I'm a business man. I don't want to tell you how to do your job, only give you suggestions on things I think might do well. Often the person who listens to my requirements/suggestions the most strictly is not the person that wins my contents, but the person who had their own creative vision and went with it. And I chose 310 because I suspect someone who likes the idea of this contest and has a vision could care less whether the prize is 200 or 400. In addition, the winner has first dibs on our 6 other products, for the same fee. The purpose of this contest is to find who we think can best design packages. And wmakos, your icon was a little to unprofessional/busy. I don't mind busy per say, though the crescent didn't really relate to "Acidase" at all and the A just didn't strike me as something I would see on the shelf at a drug store. The icon isn't the "focus" per say so much as the overall feel and and sell of the product. Think of labels like Tylenol, Ibuprofen,you don't really think of their logo, just the name. This isn't the case with car logos, like Toyota, Ford, etc... but for "drugs" you want to convey a different message. One of safety and effectiveness, not necessarily brand.

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  • March 20, 2011 7:12 PM
    9bitesdesign 9bitesdesign
     
    So basically for $310 You not only want a package design, but a logo since you have not uploaded one. And on top of that, you don't even know what you want...colors,etc? Good luck PH

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  • March 20, 2011 6:50 PM
    wmakos wmakos
     
    spencerhawkins, Ok. this draft was created for image representation. I'm trying to understand what kind of icons you like. Thanks wmakos

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