The company provides educational and inspirational advice to entrepreneurs (small business owners) based on the teachings of author and expert, David Shepherd. A membership association, those who join entreINSPIRE receive frequent emails, audio tracks, video tracks, and may attend Webinars that provide the education and inspiration necessary to build a successful business.
"Entre" is from the French "to undertake" or "begin." In the case of the word entrepreneur, the word generally means "…one who takes risks to build a business." The word does NOT have an accent mark over either of the Es in it.
Inspire, of course, simply means to "…fill someone with the desire to do something."
So entreINSPIRE is in effect, "…the place where the desire to succeed takes root."
I have attached a recent logo that was designed within this community for a separate business. I like the colors (orange, green, blue) and I like the clean type style. However, it is equally likely that a very different, unexpected design will win, so feel free to experiment.
It will be important to distinguish the "entre" from the "inspire." Using simple fonts, I have done this using capital letters for INSPIRE, and while I expect to see several versions of this, I do not want to limit your creativity. Feel free to distinguish these two components any way you see fit. (Color, style, size, etc.)
We have applied for a trademark and would like versions of the final logo with and without the ™ designation.
We would also like to have a tagline (changeable by us) that matches the logo. For now, you can experiment with: Where Knowing That You Can is the Ultimate Inspiration. (Please show designs with and without the tag line.)
There will eventually be several sub-brands to this corporate logo, including entreWEBINARS, entreBOOKS, and entreRADIO. Your final files must include a PhotoShop version, and any necessary fonts, for us to simply create these and other future sub-brands ourselves.
Lastly, I would simply say that while the tone of this company is inspirational, one should not mistake it for a "motivational" product. David Shepherd has spent 25 years as a professor at a top-ranked business school and his advice is serious and sometimes complex.
We want a logo that is simple, clean, elegant, powerful…and inspirational! But not whimsical or too playful.